"amazon echo" App Store Keywords Research Case | ASOTools
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"amazon echo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “amazon echo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “؛ pubg”, “gamrs”, “power blocks”, “girls bad”, “bing maps”, “flashing lights”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “amazon echo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword amazon echo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amazon dot echo 36 30 248 121
amazon echo dot 35 14 248 99
amazon echo show 5 21 30 250+ 155
amazon echo show 19 18 249 135
alexa amazon echo 19 12 248 98

The search volume of the core keyword amazon echo in Google App Store reached 40, its difficulty level reached 12, and the number of apps related to it reached 248, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Alexa alexa 61 32
2
Amazon Alexa Music, Cameras, & TV Control alexa chung 39 48
3
Guide for Amazon Echo Dot 2nd Generation echo dot kids ≤5 14
4
Ultimate Alexa - The Voice Assistant suri 43 43
5
Amazon Alexa - Show Mode for Lenovo amazon alexa show mode lenovo ≤5 30
6
Reverb for Amazon Alexa reverb for amazon alexa ≤5 13
7
Setup Alexa for Echo Dot app for alexa echo dot ≤5 30
8
Commands Alexa echo dot commands for alexa echo dot ≤5 7
9
Guide for Alexa echo dot alexa echo dot 28 18
10
Flex for Alexa App: Echo App For Echo Dot vulcan labs company limited ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goolle 100 46 247 189
favs book 100 37 250+ 160
amaxon 100 29 248 126
faço book 100 25 250+ 175
amazom 100 22 247 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google TV (previously Play Movies & TV) movie new 68 13
5
Gmail giamail 100 74
6
Google Calendar goggle calendar 70 22
7
Google Translate gooletranslet 100 35
8
Google Camera camera 61 95
9
Google Assistant - Get things done, hands-free siri 60 52
10
Google Duo - High Quality Video Calls apinoide 72 65

These five keywords: “goolle”, “favs book”, “amaxon”, “faço book”, “amazom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google TV (previously Play Movies & TV)”, “Gmail”, “Google Calendar”, “Google Translate”, “Google Camera”, “Google Assistant - Get things done, hands-free”, “Google Duo - High Quality Video Calls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “amazon echo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “amazon echo