"altitude" App Store Keywords Research Case | ASOTools
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"altitude" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “altitude” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “airpod pro”, “fernanfloo”, “pocket watch”, “nursery rhyme”, “básico”, “goldsmith”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “altitude” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword altitude from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
altitudes 43 5 250+ 53
altitude sports 25 31 250+ 180
my altitude 23 7 250+ 74
high altitude 18 9 250+ 83
density altitude 14 19 250+ 124

The search volume of the core keyword altitude in Google App Store reached 37, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Elevation elivation 46 34
2
Altimeter altimeter 35 36
3
Measure Altitude: Elevation Altimeter App precise altimeter lite ≤5 11
4
Altimeter & Altitude Widget alt meter 21 7
5
My Altitude and Elevation - GPS hauteur 23 24
6
Accurate Altimeter altimetro 14 11
7
Barometer & Altimeter barameter 43 22
8
GPS Altimeter: Altitude Meter Free altitude meter free ≤5 30
9
Altimeter PRO watch altimeter pro ≤5 5
10
Correct altitude (geoid corrections) correctaltitude ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
w i n d y 63 19 249 150
compass 61 76 249 84
strava 61 24 250+ 121
cumpus 61 20 250+ 119
compaa 61 18 249 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Windy.com - Weather Radar, Satellite and Forecast w i n d s 63 14
2
Windy.app: precise local wind & weather forecast wind app 25 8
3
Windy Maps windy maps 22 15
4
WindAlert: Windy Conditions & Forecasts wind alert 18 11
5
iGetwind - Windy forecast igetwind ≤5 30
6
Windy Anemometer windy anemometer ≤5 23
7
Windfinder - weather & wind forecast windfinder 49 21
8
Windy Lookout windy lookout ≤5 30
9
Windy Slider windy slider ≤5 30
10
Windy - Do I have tailwind? x-wind tail-wind ≤5 30

These five keywords: “w i n d y”, “compass”, “strava”, “cumpus”, “compaa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Windy.com - Weather Radar, Satellite and Forecast”, “Windy.app: precise local wind & weather forecast”, “Windy Maps”, “WindAlert: Windy Conditions & Forecasts”, “iGetwind - Windy forecast”, “Windy Anemometer”, “Windfinder - weather & wind forecast”, “Windy Lookout”, “Windy Slider”, “Windy - Do I have tailwind?”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “altitude”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “altitude