"alcoholic drinks" App Store Keywords Research Case | ASOTools
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"alcoholic drinks" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “alcoholic drinks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ramen noodles”, “velar”, “birthday images”, “psn”, “الموارد”, “pubmed”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “alcoholic drinks” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword alcoholic drinks from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mocktail recipes - easy non alcoholic mixed drinks ≤5 30 250+ 64
non alcoholic drinks ≤5 30 250+ 55
app for mixing alcoholic drinks ≤5 2 250+ 51
make alcoholic drinks game ≤5 30 250+ 62
non alcoholic drinks recipes ≤5 30 250+ 38

The search volume of the core keyword alcoholic drinks in Google App Store reached 33, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drinks and Cocktail Recipes ! margarita recipes 45 3
2
My Cocktail Bar bar near me 58 19
3
Drinks & Cocktails Recipes - Free cocktails non alcoholic 12 3
4
Drizly: Alcohol delivery. Order Wine Beer & Liquor liquor store 50 7
5
Drinkspiration - Drink Recipes absolut vodka 28 35
6
Cocktail Flow - Drink Recipes cocktail recipe 33 14
7
AlcoDroid Alcohol Tracker alcoholic 26 5
8
Drink Recipes Made Easy - Best 500+ drink recipes drink mixes 29 3
9
Mixologist - Cocktail Recipes martini recipes 34 3
10
Be Your Own Bartender: Cocktails & Mixed Drinks mixing drinks ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
7. eleven 63 40 249 217
7 61 78 250+ 96
7-11 61 48 250+ 217
grunhun 61 31 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual northwestern mutual 37 47
2
Voliz - Poll on WhatsApp realizar encuestas whatsapp ≤5 20
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free messenger pro ≤5 11
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 38
7
New Sniper Shooting 2019 –Free Shooting Games shoting 51 32
8
Stickman Hook exstention 53 58
9
SmartThings smartthings 48 24
10
WhatSaga | Story Split | Save Status wa long lei ≤5 30

These five keywords: “wehatsa”, “7. eleven”, “7”, “7-11”, “grunhun”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “alcoholic drinks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “alcoholic drinks