"birthday images" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “birthday images” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “info-tech”, “unicredit banca”, “sigma”, “inversiones”, “cartwheel”, “cheap thrills”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “birthday images” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword birthday images from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
happy birthday images 58 8 250+ 67
happy birthday images free 24 2 249 65
happy birthday to me images 19 3 250+ 77
birthday greetings images 16 3 250+ 69
images of happy birthday cards 16 30 250+ 76

The search volume of the core keyword birthday images in Google App Store reached 43, its difficulty level reached 9, and the number of apps related to it reached 249, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Wishes Images birrthday images 43 4
2
Happy Birthday Images happy birthday images 58 8
3
Birthday Wishes Images birrthday images 43 4
4
Happy Birthday Wishes - Status, Greetings & Images बर्थडे विशेस 23 3
5
Happy Birthday GIF Images happy birthday animations 31 4
6
Birthday Photo Frames, Greetings and Cakes 2020 birthday photo frames and stickers ≤5 2
7
Happy Birthday Wishes & Messages wishes happy birthday 66 3
8
Happy Birthday Cards & GIFs открытку на день рождения 24 4
9
Happy Birthday Images happy birthday images 58 8
10
Happy Birthday GIF verjaardag wensen 29 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
images 73 68 250+ 130
wishing 72 7 250+ 44
goo photos 70 40 250+ 218
b-day wishes 70 3 250+ 44
b'day wishes 70 30 250+ 40

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Photos google photos 72 42
2
Image Search - ImageSearchMan image 73 83
3
Image Downloader wallpaper downloader 48 25
4
Gallery galleries 51 30
5
Gallery - Picture Gallery, Photo Manager, Album afbeeldingen 36 38
6
Simple Gallery - Photo and Video Manager & Editor gallary 39 20
7
Getty Images gettyimages 53 45
8
Search By Image ssearch by image 61 22
9
Image Combiner photo merge 27 22
10
Flowers and Roses Images Wallpaper Gif 4K folar wallpaper ≤5 5

These five keywords: “images”, “wishing”, “goo photos”, “b-day wishes”, “b'day wishes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Photos”, “Image Search - ImageSearchMan”, “Image Downloader”, “Gallery”, “Gallery - Picture Gallery, Photo Manager, Album”, “Simple Gallery - Photo and Video Manager & Editor”, “Getty Images”, “Search By Image”, “Image Combiner”, “Flowers and Roses Images Wallpaper Gif 4K”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “birthday images”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “birthday images