"ajedrez" App Store Keywords Research Case | ASOTools
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"ajedrez" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ajedrez” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google my business”, “cooki”, “types of games”, “switchblade”, “spotify”, “solid”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ajedrez” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ajedrez from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ajedrez juego 36 12 250+ 110
ajedrez online 32 13 250+ 121
juego de ajedrez 29 30 250+ 127
ajedrez gratis 18 9 250+ 110
juego de ajedrez gratis 16 30 250+ 123

The search volume of the core keyword ajedrez in Google App Store reached 42, its difficulty level reached 15, and the number of apps related to it reached 249, among them, there are 127 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chess chess 60 83
2
Chess Free chesy 45 53
3
Chess · Play & Learn chees 53 20
4
Chess - Strategy board game agedress 48 36
5
Chess shes 46 24
6
Chess - Clash of Kings clans of chess ≤5 27
7
3D Chess: Free Offline Game chess titans 15 10
8
Chess Free speed chess free ≤5 30
9
Chess Online - Duel friends online! chessmate online 53 11
10
Chess chess pro 8 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
league of legendary 66 25 250+ 154
legus of legends 66 17 249 110
lega of legends 66 16 250+ 100
leagues of legends 66 14 250+ 90
leage of legends 66 13 249 87

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
League of Legends: Wild Rift legus of legends 66 17
2
League of Masters: Legend PvP MOBA 大师联盟 ≤5 29
3
League Friends lolesports 46 32
4
League of Stickman Free- Shadow legends(Dreamsky) league of stickman 11 19
5
Teamfight Tactics: League of Legends Strategy Game tft 57 42
6
Legends of Runeterra r.i.o.t 55 15
7
Legendary: Game of Heroes - RPG Quest Puzzle legendary 36 47
8
Clash of Legendary Titans clash of legendary titans ≤5 29
9
Legacy of Discord-FuriousWings lagacy 55 42
10
Live Wallpapers of LoL leagues of legends wallpaper 29 11

These five keywords: “league of legendary”, “legus of legends”, “lega of legends”, “leagues of legends”, “leage of legends”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “League of Legends: Wild Rift”, “League of Masters: Legend PvP MOBA”, “League Friends”, “League of Stickman Free- Shadow legends(Dreamsky)”, “Teamfight Tactics: League of Legends Strategy Game”, “Legends of Runeterra”, “Legendary: Game of Heroes - RPG Quest Puzzle”, “Clash of Legendary Titans”, “Legacy of Discord-FuriousWings”, “Live Wallpapers of LoL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ajedrez”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ajedrez