"air conditioner" App Store Keywords Research Case | ASOTools
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"air conditioner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “air conditioner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “juegos de carreras”, “celo”, “fortnite wallpapers”, “créative”, “low carb”, “etherium”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “air conditioner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword air conditioner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
air conditioners 50 3 250+ 39
lg air conditioner 22 5 250+ 64
hisense air conditioner 17 6 250+ 64
carrier air conditioner 16 10 248 87
friedrich air conditioner 14 13 249 101

The search volume of the core keyword air conditioner in Google App Store reached 40, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Air Conditioner Sound air conditioner sound app ≤5 9
2
AC Remote - Universal all Air Conditioner air condition 29 23
3
Smart Air Conditioner ar condicionado samsung 23 14
4
Remote for Air Conditioner (AC) conditioner 39 27
5
Air Conditioned aire acondicionado 35 3
6
Air Conditioner Repair Guide furnace repair 26 9
7
Comfort - GE Appliances comfort 35 45
8
Air conditioner or heat pump air con ≤5 12
9
Remote control for air conditioners - AC remote air conditioners 50 3
10
Air Conditioner Size Calculator btu calculator - air conditioner ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ge 63 66 250+ 128
refrigerate 56 16 250+ 81
ar condicionado 55 6 249 57
ar condicinado 55 4 250+ 49
ar condicionados 55 3 250+ 47

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
C by GE gecs 29 44
2
Comfort - GE Appliances comfort 35 45
3
ge globo esporte 47 35
4
Technovate by GE general electric company 12 23
5
GE Auto Bulb Finder ge auto bulb finder ≤5 9
6
GE Digital APM apm software solutions llp ≤5 30
7
GE Appliances Inspired ge appliances kitchen app ≤5 30
8
GE Helpbot general electric company 12 23
9
GE and CFM maintenance Minute ge aviation support - b&ga ≤5 30
10
Free GE golden eagles for war thunder ≤5 27

These five keywords: “ge”, “refrigerate”, “ar condicionado”, “ar condicinado”, “ar condicionados”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “C by GE”, “Comfort - GE Appliances”, “ge”, “Technovate by GE”, “GE Auto Bulb Finder”, “GE Digital APM”, “GE Appliances Inspired”, “GE Helpbot”, “GE and CFM maintenance Minute”, “Free GE”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “air conditioner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “air conditioner