"ads manager" App Store Keywords Research Case | ASOTools
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"ads manager" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ads manager” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “companion”, “platelet”, “xx”, “img to pdf”, “live chat”, “relieving stress”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ads manager” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ads manager from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
facebook's ads manager 48 26 250+ 146
facebook ads manager 45 23 250+ 145
downloads manager 39 14 250+ 118
google ads manager account 9 16 249 170
facebook ads manager app 7 13 250+ 149

The search volume of the core keyword ads manager in Google App Store reached 40, its difficulty level reached 18, and the number of apps related to it reached 249, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook Ads Manager business manager for facebook 50 30
2
Clever Ads Manager - Digital Marketing Campaigns clever ads manager - marketing ≤5 30
3
Ads Manager for Facebook facebook ads manager app 7 13
4
Google Ads adwords google 66 46
5
Facebook Business Suite facebook for businesses 56 30
6
Microsoft Advertising advertisers 50 20
7
Facebook Analytics facebook analytics 25 20
8
Online Ad Maker ad creators 7 10
9
AdSpy - Ads Analytics for Facebook ad spy tool ≤5 16
10
GAManager - Ads manager facebook ads manager 45 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faceboke 100 64 250+ 236
fassabook 100 64 249 231
face-book 100 62 250+ 225
facebokm 100 59 250+ 220
instagrtam 100 58 250+ 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Facebook Lite fcboook lit 73 60
3
Facebook Local local 43 66
4
Messenger Lite: Free Calls & Messages messenger lite 49 21
5
Facebook Business Suite facebook for businesses 56 30
6
Workplace from Facebook work place 51 35
7
Messenger – Text and Video Chat for Free messenger 83 86
8
Facebook Analytics facebook analytics 25 20
9
Messenger Kids – The Messaging App for Kids messenger kids 50 22
10
Facebook Gaming gaking 55 49

These five keywords: “faceboke”, “fassabook”, “face-book”, “facebokm”, “instagrtam”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Facebook Local”, “Messenger Lite: Free Calls & Messages”, “Facebook Business Suite”, “Workplace from Facebook”, “Messenger – Text and Video Chat for Free”, “Facebook Analytics”, “Messenger Kids – The Messaging App for Kids”, “Facebook Gaming”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ads manager”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ads manager