"active learning" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “active learning” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hexagonal”, “whitehouse”, “photomath”, “episode”, “parasites”, “hurri”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “active learning” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword active learning from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
edulive - interactive learning	≤5	30	250+	155
solstice active learning app	≤5	30	248	199
chem 101 active learning	≤5	18	250+	176
active learning apps llc	≤5	10	250+	107
extramarks interactive learning app	≤5	24	250+	233

The search volume of the core keyword active learning in Google App Store reached 50, its difficulty level reached 15, and the number of apps related to it reached 249, among them, there are 121 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Active Learning English Skills	active learning english skills	≤5	30
2		Solstice Active Learning App	solstice active learning app	≤5	30
3		Active Learners	active learner	50	15
4		Pearson LearningHub	active learn	33	14
5		Imagine Learning Student	imagine	42	55
6		Actively Learning	actively learn	50	12
7		Echo360	echo360	19	43
8		Early Learning App For Kids	learning app	28	27
9		Read with Phonics - Phonics Games	phonics game	23	6
10		Allern Active	app active	11	4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
fobuk	100	30	249	244
g o o g l e	100	30	248	213
classroom google	95	30	249	132
google kelas room	95	29	249	127
googl classroom	95	27	249	117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Fleep - Free Team Messenger	pescebok	100	5
2		Fruit Ninja®	spiel	51	59
3		Candy Crush Soda Saga	sodas	46	10
4		Facebook	fassabook	100	64
5		DC Legends: Fight Superheroes	bat-man	63	53
6		Roblox	roblocxx	88	63
7		My Talking Angela	angele	61	58
8		HSK Online — HSK Study and Exams	hsk	30	31
9		Solitaire	jeusc	53	30
10		Minecraft	minecraft	80	95

These five keywords: “fobuk”, “g o o g l e”, “classroom google”, “google kelas room”, “googl classroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “active learning”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools