"abs" App Store Keywords Research Case | ASOTools
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"abs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “abs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “venice italy”, “harp”, “schule”, “vegetables”, “jose”, “patient portal”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “abs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword abs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fabswingers 66 21 250+ 139
kebabs 63 7 249 5
taxi cabs 60 8 250+ 65
google mabs 59 17 250+ 149
steamlabs 56 38 246 193

The search volume of the core keyword abs in Google App Store reached 47, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Six Pack in 30 Days - Abs Workout workout abs 50 11
2
6 Pack Promise - Ultimate Abs athleanx 21 16
3
Abs Workout - Burn Belly Fat with No Equipment crunches 32 14
4
Abs workout 7 minutes 10 minute ab workout 16 7
5
Abs Workout - Daily Fitness 8 minute abs workout 8 7
6
Abs workout - 21 Day Fitness Challenge френч-пресс 18 39
7
Six Pack 30 Day Workout - Abs Workout Free cystic 50 26
8
Perfect abs - Six Pack workout Be Stronger perfect abs 6 6
9
Six Pack Abs in 21 Days - Abs workout moving six 21 25
10
Abs Workout karın kası egzersizi kadınlar için ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pelaton 61 44 250+ 214
peloton 61 24 250+ 173
yputube kids 61 18 250+ 140
kid youtube 61 17 232 124
yourube kids 61 15 231 128

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Peloton - at home fitness peloton 61 24
2
FitOn - Free Fitness Workouts & Personalized Plans fiton 37 19
3
CycleGo - Indoor Cycling Workouts spin class 28 6
4
Peloton Scheduling peloton scheduling ≤5 30
5
Peloton to TCX palaton 42 39
6
Nike Training Club - Home workouts & fitness plans nike training 42 24
7
LES MILLS On Demand - at home fitness les 55 56
8
Planet Fitness planet fitness 66 25
9
Zwift zwift 47 26
10
TrainerRoad trainer road 27 12

These five keywords: “pelaton”, “peloton”, “yputube kids”, “kid youtube”, “yourube kids”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Peloton - at home fitness”, “FitOn - Free Fitness Workouts & Personalized Plans”, “CycleGo - Indoor Cycling Workouts”, “Peloton Scheduling”, “Peloton to TCX”, “Nike Training Club - Home workouts & fitness plans”, “LES MILLS On Demand - at home fitness”, “Planet Fitness”, “Zwift”, “TrainerRoad”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “abs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “abs