"2020 new game" App Store Keywords Research Case | ASOTools
×

"2020 new game" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “2020 new game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “capitalize”, “google home”, “collagen”, “ufo”, “video app downloader”, “kwik trip”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “2020 new game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 2020 new game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
2020 new games 33 21 250+ 200
new game 2020 23 18 250+ 186
car simulator games 2020 new games 3d ≤5 7 250+ 151
subway surfers game 2020 new ≤5 30 250+ 129
mario 2020 new game ≤5 30 250+ 104

The search volume of the core keyword 2020 new game in Google App Store reached 33, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 197 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Modern Commando Army Games 2020 - New Games 2020 newgames 34 12
2
Car Games 2020 : Car Racing Free Driving Games cargames 44 9
3
word game New Game 2020- Games 2020 game new 46 33
4
ball pit balls - bounce ball - new games 2020 ball pit 21 19
5
Motorbike Games 2020 - New Bike Racing Game new race games 6 14
6
Minicraft 2020 nimicraft 78 33
7
Commando Adventure Assassin: Free Games Offline game geratis 26 42
8
Food Diary: New Games 2020 & Girls Cooking games cusine 2020 9 12
9
Real Car Race Game 3D: Fun New Car Games 2019 racing games car 38 29
10
Animals Shooting New Game 2020- Games 2020 new games 2020 car forest ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mwtwo 87 43 249 193
restaurants 87 31 250+ 160
targeting 82 16 249 98
nooker 80 53 250+ 208
ás 80 46 249 185

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pixelmon Trainer Craft: New Game 2020 Catch Poсket pixelmon pokemon 7 10
2
Pokémon TV pokemon tv 38 17
3
Mega Pixelmons - Mega Monster Color By Number mega blastoise 29 17
4
Maps Poke Addon PE map craftsman pokemon ≤5 3
5
Pokémon GO pokman 68 29
6
Skin Poke For Minecraft minecraft skins pokemon ≤5 30
7
Mod Pokecraft for MCPE 우리는 세계 마인크래프트 ≤5 7
8
Umbreon Wallpaper HD | Poke Wallpapers 4K umbreon wallpapers 7 5
9
Wallpaper Poke - Wallpaper HD 4k pokemon darkrai wallpaper ≤5 20
10
Mewtwo Wallpaper mewtwo 46 35

These five keywords: “mwtwo”, “restaurants”, “targeting”, “nooker”, “ás”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pixelmon Trainer Craft: New Game 2020 Catch Poсket”, “Pokémon TV”, “Mega Pixelmons - Mega Monster Color By Number”, “Maps Poke Addon PE”, “Pokémon GO”, “Skin Poke For Minecraft”, “Mod Pokecraft for MCPE”, “Umbreon Wallpaper HD | Poke Wallpapers 4K”, “Wallpaper Poke - Wallpaper HD 4k”, “Mewtwo Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “2020 new game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “2020 new game