"escape game" App Store Keywords Research Case | ASOTools
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"escape game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “escape game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ups tracking”, “super heros”, “quebec”, “burgerville”, “academic”, “mazinger z”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “escape game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword escape game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
escape games 47 31 250+ 116
escape games free 43 17 250+ 122
free escape games 36 10 250+ 91
escape games for free 34 14 250+ 107
room escape game 31 20 250+ 120

The search volume of the core keyword escape game in Google App Store reached 37, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Escape game : 50 rooms 1 escape room 55 35
2
Escape game: 50 rooms 2 escape the room 2 36 13
3
501 Free New Room Escape Game - unlock door escape games free 43 17
4
Escape game:home town adventure gone home 25 25
5
Escape game: 50 rooms 3 escape 3 9 14
6
Spotlight: Room Escape escaple room 55 19
7
Rime - room escape game - rime 31 28
8
Prison Games - Escape Rooms 9 24
9
Escape Game - Carnival 2 rocket escape game ≤5 30
10
Escape game:home town adventure 2 escape game beard mania ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
titanics 68 15 250+ 107
hdocs 66 59 250+ 238
break prison 61 13 250+ 85
prison breakouts 61 8 250+ 85
uscape 58 60 249 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Its TITANIC titanic 57 38
2
Escape Titanic titanic the game 41 8
3
Save The Titanic save the titanic 8 14
4
Can You Escape - Titanic now you can see me 12 37
5
Ship Mooring 3D titanic 2 45 15
6
Titanic Hidden Object Game – Detective Story find things boatship version ≤5 30
7
Titanic Voyage titanic island game iphone ≤5 25
8
Titanic Shipwreck and Titanic Sinking 3D titanic vs iceberg ≤5 16
9
Sinking of the RMS Titanic HD. Titanic Piano rms titanic explorer and sinking updated read des ≤5 17
10
Titanic Life Survival ZOMBIES titanic 2 minecraft ≤5 30

These five keywords: “titanics”, “hdocs”, “break prison”, “prison breakouts”, “uscape”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Its TITANIC”, “Escape Titanic”, “Save The Titanic”, “Can You Escape - Titanic”, “Ship Mooring 3D”, “Titanic Hidden Object Game – Detective Story”, “Titanic Voyage”, “Titanic Shipwreck and Titanic Sinking 3D”, “Sinking of the RMS Titanic HD. Titanic Piano”, “Titanic Life Survival ZOMBIES”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “escape game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “escape game