"하나은행" App Store Keywords Research Case | ASOTools
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"하나은행" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “하나은행” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ascot”, “bojangles”, “search by image by google”, “decor”, “parent portal”, “расстояние”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “하나은행” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 하나은행 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
하나은행 글로벌 ≤5 30 249 232
hana ez 하나은행 해외송금 전용 다국어 뱅킹 ≤5 30 249 96
하나원큐 cms inet - 하나은행 cms ≤5 30 248 234
하나원큐 기업 - 하나은행 기업스마트 뱅킹 ≤5 24 249 236
하나알리미 - 하나은행 알리미 입출금 알리미 알리미 ≤5 24 249 224

The search volume of the core keyword 하나은행 in Google App Store reached 33, its difficulty level reached 38, and the number of apps related to it reached 249, among them, there are 205 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
하나원큐 - 하나은행 스마트폰 뱅킹 hana bank 14 21
2
1Q bank Global - 하나은행 다국어뱅킹 하나은행 글로벌 ≤5 30
3
Hana EZ(하나이지) - KEB하나은행 외국인 전용 스마트폰 뱅킹 hana ez ≤5 30
4
(구)하나원큐 - 하나은행 스마트폰뱅킹 하나알리미 - 하나은행 알리미 입출금 알리미 알리미 ≤5 24
5
하나원큐 기업 - 하나은행 기업스마트폰뱅킹 하나기업뱅킹 ≤5 24
6
하나원큐 카드 - 하나카드 하나카드 22 33
7
KEB Hana Bank - 1Q Bank 1q 통합인증 ≤5 30
8
하나원큐 - 하나카드 원큐페이(앱카드) 하나1q페이 ≤5 30
9
하나원큐 저축은행 - 디지털뱅킹 아주저축은행 인터넷뱅킹 ≤5 22
10
KB국민은행 스타뱅킹 kb 46 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oogle 100 86 247 208
faceb 100 79 250+ 240
giamail 100 74 250+ 247
ficpok 100 72 250+ 245
youtubetm 100 70 249 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Earth eather 100 96
7
Google Play Games p l a y s t o r e 80 54
8
Google Meet goigle meets 83 57
9
Google app for Android TV favortie 53 55
10
Google Voice google voice 66 25

These five keywords: “oogle”, “faceb”, “giamail”, “ficpok”, “youtubetm”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Fit: Health and Activity Tracking”, “Google Earth”, “Google Play Games”, “Google Meet”, “Google app for Android TV”, “Google Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “하나은행”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “하나은행