"汽车之家" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “汽车之家” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “blemishes”, “rain man”, “entes”, “mad libs”, “baddie”, “papeis de parede”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “汽车之家” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 汽车之家 from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
汽车之家查询 | ≤5 | 16 | 249 | 132 |
汽车报价 for 汽车之家 | ≤5 | 9 | 250+ | 99 |
汽车之家极速版 | ≤5 | 30 | 250+ | 137 |
二手车-汽车之家旗下二手车报价平台 | ≤5 | 30 | 250+ | 56 |
汽车资讯报价之家 | ≤5 | 28 | 250+ | 245 |
The search volume of the core keyword 汽车之家 in Google App Store reached 32, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 155 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | 8891汽車-買車,先上8891(看車買車賣車,一站式汽車平台,新車,中古車都有,專業可信!) | 瓜子 | 15 | 40 | |
2 |
|
汽车知识大全 | 汽车驾驶技巧大全 | ≤5 | 10 |
3 |
|
8891中古車 - 買車,先上8891!嚴選,中古車,二手車,好車,車價,找車,汽車 | 8891 | 43 | 35 |
4 |
|
Search for used cars to buy | valorar coches | 7 | 11 |
5 |
|
高德地图 | 高德地图 | 36 | 25 |
6 |
|
携程旅行 | 携程 | 37 | 20 |
7 |
|
Guns of Glory: Build an Epic Army for the Kingdom | chauvinist | 41 | 53 |
8 |
|
Top Speed: Drag & Fast Racing | mejore | 38 | 51 |
9 |
|
Cars.com – Shop New & Used Cars & Trucks For Sale | cars | 67 | 50 |
10 |
|
36氪 | 36kr | 14 | 36 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
weathe | 100 | 100 | 250+ | 189 |
instagra | 100 | 99 | 250+ | 158 |
nstagram | 100 | 95 | 250+ | 166 |
instag | 100 | 88 | 250+ | 169 |
oogle | 100 | 86 | 247 | 208 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
The Weather Channel | weatehr | 100 | 27 |
2 |
|
Weather Forecast & Snow Radar: The Weather Channel | waether | 100 | 32 |
3 |
|
Weather forecast | climas | 100 | 33 |
4 |
|
Weather Forecast & Accurate Local Weather & Alerts | focast | 51 | 21 |
5 |
|
AccuWeather: Live weather radar & local forecast | weatheroo | 100 | 73 |
6 |
|
Weather by WeatherBug: Live Radar Map & Forecast | wearthe | 100 | 31 |
7 |
|
Weather Forecast - Accurate and Radar Maps | veður | 22 | 19 |
8 |
|
Weather & Widget - Weawow | eye in sky | 33 | 29 |
9 |
|
Local Weather - Weather Widget | local weather | 43 | 30 |
10 |
|
The Weather Network TV App | global bc weather app | ≤5 | 10 |
These five keywords: “weathe”, “instagra”, “nstagram”, “instag”, “oogle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Weather Channel”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather Forecast & Accurate Local Weather & Alerts”, “AccuWeather: Live weather radar & local forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “Weather Forecast - Accurate and Radar Maps”, “Weather & Widget - Weawow”, “Local Weather - Weather Widget”, “The Weather Network TV App”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “汽车之家”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: