"小説" App Store Keywords Research Case | ASOTools
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"小説" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “小説” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mi phone”, “daily prayer”, “skillet”, “barbie in the dreamhouse”, “¶pubg lite”, “다음지도”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “小説” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 小説 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fc2小説リーダー ≤5 30 250+ 143
小説家になろう アプリ 無料 ≤5 30 32 3
小説家になろう オフラインリーダー ≤5 30 3 1
野いちご - 小説アプリ ≤5 30 250+ 241
プリ小説 bygmo ≤5 30 250+ 217

The search volume of the core keyword 小説 in Google App Store reached 39, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
カクヨムViewer - Web小説もライトノベルも読み放題! kadokawa 29 35
2
YMO! 小説を読もう!読書支援ブラウザ ymo! ネット小説 読書支援ブラウザ ≤5 30
3
星阅读免費小說大全 - 全本连载热门免费小说 - 熱門小说追書神器 - 完本言情總裁都市玄幻小說排行 小说 33 22
4
火热小说 二次元大问答合集 ≤5 27
5
免費全本小說 小说阅读网 9 4
6
プリ小説 byGMO 恋愛小説や夢小説が気軽に読める!あなたが主人公になれるチャット小説投稿アプリ プリ小説 bygmo ≤5 30
7
如夢書屋 - 最火熱海量小說電子書大全閱讀器 庆余年 29 43
8
追书神器-全网更新最快的小说阅读器 小说阅读器 10 9
9
超好看小說 好看小說 ≤5 10
10
夜色小説-火熱網路電子書小説在綫閲讀 书包网 ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathercn 100 73 250+ 249
weatheroo 100 73 250+ 248
ficpok 100 72 250+ 245
dweather 100 70 250+ 247
favs book 100 37 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AccuWeather: Live weather radar & local forecast weatheroo 100 73
2
Weather forecast climas 100 32
3
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22
4
Weather forecast previsão do tempo 82 30
5
Weather Forecast & Snow Radar: The Weather Channel waether 100 32
6
Transparent clock & weather - forecast & radar времето 63 34
7
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
8
MyRadar Weather Radar waether radar 63 18
9
Weather & Widget - Weawow eye in sky 33 29
10
Yahoo Weather 天气 48 28

These five keywords: “weathercn”, “weatheroo”, “ficpok”, “dweather”, “favs book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AccuWeather: Live weather radar & local forecast”, “Weather forecast”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Transparent clock & weather - forecast & radar”, “Weather by WeatherBug: Live Radar Map & Forecast”, “MyRadar Weather Radar”, “Weather & Widget - Weawow”, “Yahoo Weather”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “小説”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “小説