"地图" App Store Keywords Research Case | ASOTools
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"地图" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “地图” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “centauro”, “timer”, “slimes”, “oolla”, “internet explorer”, “fmcg”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “地图” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 地图 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
百度地图 39 31 250+ 213
谷歌地图 36 27 248 178
高德地图 36 25 250+ 180
google地图 20 18 248 159
世界地图 19 15 250+ 135

The search volume of the core keyword 地图 in Google App Store reached 40, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 194 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore googelmap 93 34
2
高德地图 高德地图 36 25
3
百度地图 百度地图 39 31
4
Google Earth eather 100 96
5
中国地图(纯免费):包含全国地图、历史地图、旅游地图、交通地图、世界地图、各省地图 世界地图 19 15
6
Google Maps Go - Directions, Traffic & Transit google mals 93 28
7
北斗全景地图 科技北斗 ≤5 30
8
Google Street View street view 51 43
9
Waze - GPS, Maps, Traffic Alerts & Live Navigation gos 72 61
10
Street View - Earth Map Live, GPS & Satellite Map satelite map 34 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eather 100 96 250+ 216
oogle 100 86 247 208
googl 100 79 247 187
weathero 100 70 250+ 247
gogl 100 64 248 232

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Earth google warth 75 29
2
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
3
AccuWeather: Live weather radar & local forecast weatheroo 100 73
4
WEATHER NOW mateo 36 35
5
WEATHER NOW PREMIUM forecast, rain radar & widgets weather now forecast u0026 widget ≤5 11
6
3D EARTH - accurate weather forecast & rain radar living earth 19 7
7
Earth & Moon in HD Gyro 3D Parallax Live Wallpaper movement of the earth 18 16
8
Weather weathered 100 28
9
Earth 3D globe terrestre 29 10
10
3D Sense Clock & Weather lucid weather clock ≤5 30

These five keywords: “eather”, “oogle”, “googl”, “weathero”, “gogl”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Earth”, “Weather by WeatherBug: Live Radar Map & Forecast”, “AccuWeather: Live weather radar & local forecast”, “WEATHER NOW”, “WEATHER NOW PREMIUM forecast, rain radar & widgets”, “3D EARTH - accurate weather forecast & rain radar”, “Earth & Moon in HD Gyro 3D Parallax Live Wallpaper”, “Weather”, “Earth 3D”, “3D Sense Clock & Weather”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “地图”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “地图