"中国語" App Store Keywords Research Case | ASOTools
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"中国語" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “中国語” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “arouse”, “game the thrones”, “games cool”, “توم”, “casters”, “arabic songs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “中国語” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 中国語 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
中国語翻訳 41 2 250+ 34
中国語 会話・単語・文法 ≤5 30 250+ 76
mikan 中国語 ≤5 30 250+ 61
中国語手書き辞書 ≤5 30 249 72
台湾の中国語レッスン ≤5 30 249 52

The search volume of the core keyword 中国語 in Google App Store reached 33, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Chinese - HelloChinese chinese 57 69
2
Weblio中国語辞典-無料の日中中日辞書 中国語翻訳 41 2
3
Learn Chinese & Learn Mandarin Free chinese mandarin 28 10
4
究極中国語 中国語手書き辞書 ≤5 30
5
mikan 中国語 mikan 中国語 ≤5 30
6
中国語単語 新HSK 1級(音声つき) 中国語 会話・単語・文法 ≤5 30
7
日本語中国語翻訳者 中国語翻訳 アプリ ≤5 30
8
ViewVoice - Learn Chinese Free view voice chinese ≤5 30
9
Drops: Learn Mandarin Chinese language for free learn chinese language - drops ≤5 30
10
Learn Chinese free for beginners صينية بوبجي ≤5 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
g o o g l e 100 30 248 213
googelmap 93 34 246 192
goggle mapp 93 33 249 170
google mals 93 28 248 174
googke maps 93 26 250+ 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Fiber fibres 48 27
2
Google Clips clipse llc ≤5 22
3
Icon Pack: Google Icons pacchetto icone google ≤5 3
4
Advanced Search for Google cogool 100 30
5
ToDo for Google Tasks™ google tasks 39 15
6
NE Google Drive note everything ≤5 8
7
GCam Tool gcam 34 27
8
Launcher Google Pixel 4 XL Theme theme for google pixel 4 xl ≤5 6
9
YouTube VR vr 55 70
10
Pixel Ambient Services device personalization services 6 19

These five keywords: “g o o g l e”, “googelmap”, “goggle mapp”, “google mals”, “googke maps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Fiber”, “Google Clips”, “Icon Pack: Google Icons”, “Advanced Search for Google”, “ToDo for Google Tasks™”, “NE Google Drive”, “GCam Tool”, “Launcher Google Pixel 4 XL Theme”, “YouTube VR”, “Pixel Ambient Services”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “中国語”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “中国語