"アニメ" App Store Keywords Research Case | ASOTools
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"アニメ" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “アニメ” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “guitar chords”, “arabic to english translation”, “new movies”, “wallpapers for boys”, “brave”, “skins for mincraft”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “アニメ” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword アニメ from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
アニメ 壁紙 24 30 250+ 53
ピアノタイル アニメ曲 ≤5 11 249 155
着信音 無料ダウンロード アニメ ≤5 9 250+ 165
アニメソング ピアノタイル ≤5 9 250+ 142
音楽ゲーム無料 アニメ ≤5 30 3 0

The search volume of the core keyword アニメ in Google App Store reached 48, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 145 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
無料で話題のアニメ、声優系のラジオ番組が楽しめる 【 響 】 声優 34 35
2
Crunchyroll anime 70 84
3
ABEMA(アベマ) ドラマ・映画・オリジナルのテレビ番組が視聴できるアプリ abema 32 33
4
Dragalia Lost dragalia lost 34 42
5
KissAnime & Cartoons banime 70 52
6
Shadowverse CCG shadowverse 33 30
7
Funimation funimation 58 32
8
Soccer Spirits soccer spirits 21 41
9
Black Survival black flagged 22 37
10
NARUTO X BORUTO NINJA VOLTAGE narito 73 48

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicpx 93 51 249 212
wallaper 77 29 250+ 229
narito 73 48 250+ 228
hianime 73 46 250+ 209
naroto 73 27 250+ 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MX Player TV mx player live tv 14 10
2
Solitaire jeusc 53 30
3
hoichoi - Bengali Movies | Web Series | Music hoichoi 34 36
4
Free TV App: Free Movies, TV Shows, Live TV, News free tv online 31 10
5
Fulldive VR - Virtual Reality vitual reality 41 6
6
TED TV teď ≤5 24
7
Downloader by AFTVnews aaptoid 72 59
8
Starfall.com starfall 51 20
9
Hulu: Stream TV shows & watch the latest movies hulu 75 34
10
Cast to Chromecast Fire TV Android Smart TV ROKU quickest 48 18

These five keywords: “netflicpx”, “wallaper”, “narito”, “hianime”, “naroto”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MX Player TV”, “Solitaire”, “hoichoi - Bengali Movies | Web Series | Music”, “Free TV App: Free Movies, TV Shows, Live TV, News”, “Fulldive VR - Virtual Reality”, “TED TV”, “Downloader by AFTVnews”, “Starfall.com”, “Hulu: Stream TV shows & watch the latest movies”, “Cast to Chromecast Fire TV Android Smart TV ROKU”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “アニメ”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “アニメ