"かわいい" App Store Keywords Research Case | ASOTools
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"かわいい" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “かわいい” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rashmika mandanna”, “escape games free”, “eurobank”, “my healthevet”, “وسيم يوسف”, “natural”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “かわいい” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword かわいい from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mikan 世界一わかりやすいtoeic ≤5 30 249 178
家計簿コツコツwallet 無料 かわいいシンプル家計簿 ≤5 30 249 79
かわいい猫がいっぱい ねこやしき2 ≤5 30 1 0
かわいいアプリ ≤5 22 250+ 220
ソリティア 無料 人気 かわいい ≤5 13 250+ 193

The search volume of the core keyword かわいい in Google App Store reached 39, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 140 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ポケコロ かわいいアバターをお洒落に着せ替えよう!ともだちと楽しむかわいいアバター着せ替えゲーム 可愛い 39 28
2
飼い猫ぐらし -かわいい動物育成ゲーム 猫 育成ゲーム ≤5 30
3
Kawaii Craft 2020 lawaii 53 8
4
育成!ボクっ娘2 -かわいい女の子着せ替えゲーム 可愛い女の子ゲーム ≤5 30
5
Kawaii Home Design - Decor & Fashion Game カワイイ 39 20
6
???? Kawaii Wallpaper: Cute, Kawaii, Mignon???? dễ thương kute ≤5 8
7
✌️ Kawaii Wallpaper ✌️ papel de parede fofos 23 10
8
ポケコロツイン cocone games ≤5 30
9
Kawaii Cats Wallpapers - Cute Backgrounds cats wallpaper 36 17
10
Kawaii Kitchen kwaii 38 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pizza hoay 77 66 250+ 248
pizze 77 19 248 107
pizzq 77 13 249 92
pizza hurtz 77 13 248 95
天気予報 73 30 250+ 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizze 77 19
2
Moto Bike Pizza Delivery – Girl Food Game newspaper bicycle girl & bike sim ≤5 30
3
Little Panda’s Space Kitchen - Kids Cooking kiki delivery 11 35
4
Hell’s Cooking: crazy burger, kitchen fever tycoon бургеров 29 11
5
Cooking Fever restaurantes 65 23
6
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
7
Magic Jigsaw Puzzles free online puzzles 26 30
8
Uber Eats: Order Food Delivery uber eats 74 30
9
free video calls and chat lizzy caplan 48 55
10
Toca Kitchen regressing 45 30

These five keywords: “pizza hoay”, “pizze”, “pizzq”, “pizza hurtz”, “天気予報”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Pizza, Great Pizza”, “Moto Bike Pizza Delivery – Girl Food Game”, “Little Panda’s Space Kitchen - Kids Cooking”, “Hell’s Cooking: crazy burger, kitchen fever tycoon”, “Cooking Fever”, “Cooking Madness - A Chef's Restaurant Games”, “Magic Jigsaw Puzzles”, “Uber Eats: Order Food Delivery”, “free video calls and chat”, “Toca Kitchen”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “かわいい”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “かわいい