"“phrases”" App Store Keywords Research Case | ASOTools
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"“phrases”" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about ““phrases”” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bike racing”, “destiny child”, “akshay kumar”, “speedcheck”, “audible amazon”, “escolar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword ““phrases”” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword “phrases” from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
prepositional phrases 43 8 250+ 62
phrases 28 49 250+ 68
english phrases 28 14 250+ 121
clauses and phrases 26 4 250+ 55
idioms and phrases 23 9 250+ 44

The search volume of the core keyword “phrases” in Google App Store reached 45, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
All English Idioms & Phrases idomes 51 18
2
Idioms and Phrases - Learn English Idioms learn idiom definition with examples for all grade ≤5 30
3
Idioms and Phrases Dictionary cliches 45 29
4
Best English Idioms & Phrases (Offline) idioms and phrases english to hindi offline ≤5 2
5
Offline Idioms & Phrases Dictionary reading idiom dictionary book ≤5 30
6
Useful English Phrases & Expressions english phrases and expressions ≤5 30
7
Idioms & Phrases with Meaning! phrases with friends 11 7
8
Common English Phrases - Learn English expresiones en ingles 14 10
9
Idioms And Phrases idems 45 47
10
Common English Phrases (Offline) common english phrases 9 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
expressions 68 30 250+ 68
expression 66 34 250+ 73
spenis 63 29 249 142
motivacional quotes 63 4 250+ 71
frases motivadoras 58 4 250+ 51

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Useful English Expressions expression english 23 6
2
Expressions idiomatiques Françaises expressions françaises 11 4
3
Micro Expressions facial expressions 34 29
4
Expression française verlan français ≤5 3
5
Irregular Expressions iregar ≤5 30
6
Expressions kathakali app ≤5 22
7
Useful English Phrases & Expressions english phrases and expressions ≤5 30
8
English Expressions expressions english ≤5 30
9
illustrated Everyday Expressions with Stories 1 illustrated 36 29
10
Expressions xpressions school app ≤5 15

These five keywords: “expressions”, “expression”, “spenis”, “motivacional quotes”, “frases motivadoras”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Useful English Expressions”, “Expressions idiomatiques Françaises”, “Micro Expressions”, “Expression française”, “Irregular Expressions”, “Expressions”, “Useful English Phrases & Expressions”, “English Expressions”, “illustrated Everyday Expressions with Stories 1”, “Expressions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword ““phrases””. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword ““phrases”