"школе" App Store Keywords Research Case | ASOTools
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"школе" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “школе” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hating”, “2006”, “barcode”, “slider”, “murder mystery”, “winrar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “школе” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword школе from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
учат в школе 21 12 249 150
подготовки к школе 18 8 247 118
списывать в школе игра ≤5 22 250+ 229
плохого парня в школе ≤5 21 250+ 214
симулятор плохого парня в школе ≤5 21 250+ 209

The search volume of the core keyword школе in Google App Store reached 48, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 187 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
bad Guy School Walkthrough Guide 2020 bad guys 39 27
2
School Fight Simulator 2 -Sandbox action RPG game- school fight simulator ≤5 30
3
School Bus Game schoolbus game ≤5 8
4
High School Girl Simulation anime simulator games school ≤5 30
5
School Out Simulator2 delinquent 41 45
6
High School Girl Virtual Sports Day Game For Girls sports games for girls ≤5 14
7
High School Simulator 2019 Preview high school simulator 2019 10 8
8
Hyper School scholen 68 17
9
School Bus Simulator: Blocky World blocky newyork passenger bus ≤5 30
10
School Loop school loop 31 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oulo 90 63 250+ 232
girla 73 32 250+ 179
école directe 68 21 250+ 139
aschool 68 20 249 123
scholen 68 17 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Oulo uolo notes - instant messaging ≤5 24
2
Uolo Notes - Instant Messaging uolo notes 21 27
3
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
4
Ullu ullu 40 26
5
ULO app uolo notes app update ≤5 23
6
School Unique Parent App uolo notes - instant messaging ≤5 24
7
UNO!™ uno 59 63
8
YOLO: Anonymous Q&A yolo 60 50
9
BOTIM - Unblocked Video Call and Voice Call booting 66 34
10
olo sokuti ≤5 30

These five keywords: “oulo”, “girla”, “école directe”, “aschool”, “scholen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Oulo”, “Uolo Notes - Instant Messaging”, “Microsoft Outlook: Organize Your Email & Calendar”, “Ullu”, “ULO app”, “School Unique Parent App”, “UNO!™”, “YOLO: Anonymous Q&A”, “BOTIM - Unblocked Video Call and Voice Call”, “olo”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “школе”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “школе