"самолеты" App Store Keywords Research Case | ASOTools
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"самолеты" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “самолеты” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “espanol”, “pourcentage”, “123 free movies”, “pimping”, “trelleborg”, “blake shelton”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “самолеты” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword самолеты from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
самолеты игры без интернета ≤5 20 250+ 228
скачать игры без интернета самолеты ≤5 20 250+ 208
бесплатные игры без интернета самолеты ≤5 19 250+ 217
игры без интернета самолеты ≤5 17 250+ 211
самолеты игры стрелялки ≤5 16 250+ 204

The search volume of the core keyword самолеты in Google App Store reached 38, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 187 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
How To Draw Airplane draw airplanes ≤5 30
2
Criminals Transporter - Prisoner Hard Time in Jail juegos de aviones llevando personas ≤5 30
3
Airplane Moscow andrii antonov ≤5 30
4
Airplane Salt Lake City salt lake city flight simulator ≤5 30
5
Robot Transform Plane Transporter Free Robot Games us army transport game robot transformation tank ≤5 2
6
Как сделать самолет оригами. Инструкция собрать самолёт ≤5 9
7
Airplane Flight Simulator : Aeroplane Pilot Games arealflames ≤5 30
8
Airplane Fly Pilot Flight elopen ≤5 8
9
Carl Super Jet: Airplane Rescue Flying Game карла 16 26
10
911 Airplane Fire Rescue Simulator airplane rescue simulator ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tubifly 80 68 249 246
bôking 80 16 250+ 92
sky skanner 73 27 250+ 140
bêta 70 35 244 166
9 11 68 26 249 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flightradar24 Flight Tracker fightradar 24 58 32
2
Hungry Shark Evolution shark 57 71
3
GoNoodle - Kids Videos iyacht 51 58
4
Travelzoo travelzoo 36 20
5
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
6
Google Drive googledi 85 49
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Skype - free IM & video calls skype 71 25
9
FaceApp — Face Editor & Beauty Makeover adaee 63 64
10
Free Music Player(Download Now)+Podcast Downloader energo pro 31 20

These five keywords: “tubifly”, “bôking”, “sky skanner”, “bêta”, “9 11”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Flightradar24 Flight Tracker”, “Hungry Shark Evolution”, “GoNoodle - Kids Videos”, “Travelzoo”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Google Drive”, “Spotify: Listen to new music, podcasts, and songs”, “Skype - free IM & video calls”, “FaceApp — Face Editor & Beauty Makeover”, “Free Music Player(Download Now)+Podcast Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “самолеты”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “самолеты