"онлайн игры" App Store Keywords Research Case | ASOTools
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"онлайн игры" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “онлайн игры” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “my hero academia wallpapers”, “canva”, “russian alphabet”, “cuentas”, “coast”, “draw”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “онлайн игры” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword онлайн игры from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
метро 2033 игры бесплатно онлайн ≤5 26 250+ 242
фановые игры онлайн ≤5 26 250+ 240
онлайн игры с друзьями по сети звери ≤5 25 250+ 241
онлайн игры с друзьями по сети выживание машины ≤5 25 250+ 239
упоротые игры онлайн ≤5 25 250+ 238

The search volume of the core keyword онлайн игры in Google App Store reached 43, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 239 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Heroes Strike - Modern Moba & Battle Royale superstar heroes 12 23
2
Stickman Warriors Online guerreiros crupiê online ≤5 19
3
Blitz Brigade - Online FPS fun blitzes 56 17
4
Grand Tanks: Best Tank Games tanques de guerra 19 13
5
Massive Warfare: Blitz Helicopter & Tank Wars Game massive 34 34
6
Dog Sim Online: Raise a Family dogs 57 26
7
School of Chaos Online MMORPG online school 31 17
8
Wolf: The Evolution - Online RPG wolf's rain 28 32
9
Rento - Dice Board Game Online rento 27 34
10
HIDE disguising 39 37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblocxx 88 63 250+ 245
roblaxc 88 62 250+ 244
robomx 88 53 249 220
robloxml 88 51 250+ 222
robelox 88 46 250+ 205

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblocxx”, “roblaxc”, “robomx”, “robloxml”, “robelox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “онлайн игры”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “онлайн игры