"обоев" App Store Keywords Research Case | ASOTools
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"обоев" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “обоев” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “accès d”, “demain nous appartient”, “confrontation”, “orioles”, “a b c d”, “dillon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “обоев” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword обоев from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
обоев на телефон 53 21 249 190
обоев на экране 9 14 250+ 195
приложение для обоев на телефон ≤5 12 250+ 204
установка живых обоев из галереи на экран блокировки ≤5 10 249 178
обоев на экране живые ≤5 9 250+ 188

The search volume of the core keyword обоев in Google App Store reached 46, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 202 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wallpapers wallaper 77 29
2
Image Downloader - Image Search - HD Pic Finder image hd 38 30
3
Wallpaper Changer smart wallpaper 23 30
4
ALIVE: Live Wallpaper 4K Maker & Backgrounds alive wallpaper 43 20
5
Backgrounds HD (Wallpapers) backgrounds 68 62
6
Image 2 Wallpaper images wallpaper 41 15
7
Wallpapers HD & 4K нд 11 32
8
4K Wallpapers - Auto Wallpaper Changer 4k wallpaper 53 33
9
Muzei Live Wallpaper musei 11 18
10
Ringtones & Wallpapers for Me contestone 9 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
toitsh 85 68 250+ 246
wallp 77 92 250+ 186
worpeper 77 31 250+ 205
wallaper 77 29 250+ 229
wallpapper 77 29 250+ 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
2
Omlet Arcade - Screen Recorder, Stream Games omelet 53 28
3
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
4
Hulu: Stream TV shows & watch the latest movies hulu 75 34
5
Mirrativ: Live-streaming with JUST a smartphone mirrativ 16 36
6
Prime Video - Android TV believed 51 48
7
Steam steam 71 57
8
YouTube TV - Watch & Record Live TV you tuoby 100 30
9
Agar.io agar.io 61 12
10
free video calls and chat facetime 56 27

These five keywords: “toitsh”, “wallp”, “worpeper”, “wallaper”, “wallpapper”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitch: Livestream Multiplayer Games & Esports”, “Omlet Arcade - Screen Recorder, Stream Games”, “ZEDGE™ Wallpapers & Ringtones”, “Hulu: Stream TV shows & watch the latest movies”, “Mirrativ: Live-streaming with JUST a smartphone”, “Prime Video - Android TV”, “Steam”, “YouTube TV - Watch & Record Live TV”, “Agar.io”, “free video calls and chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “обоев”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “обоев