"курсы валют" App Store Keywords Research Case | ASOTools
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"курсы валют" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “курсы валют” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “go compare”, “başakşehir”, “lamborghini”, “mac cheese”, “shareit”, “monopoly”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “курсы валют” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword курсы валют from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
курсы валют для казахстана ≤5 7 250+ 110
курсы валют, цены на нефть ≤5 30 250+ 102
курсы валют казахстана ≤5 30 250+ 88
курсы валют узбекистана ≤5 30 250+ 84
cxrate - курсы валют украины ≤5 30 250+ 67

The search volume of the core keyword курсы валют in Google App Store reached 56, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Конвертер валют - Валютный калькулятор долларовый калькулятор ≤5 5
2
Курсы валют онлайн: конвертер, ЦБ РФ, Форекс конвертер валют онлайн рбк ≤5 30
3
RON Exchange Rates Widget curs valutar bnr widget ≤5 30
4
Дзен Курсы яндекс дзен писать статьи ≤5 20
5
Russian Ruble x Nigerian Naira russian ruble rates ≤5 30
6
Exchange rates (widget) exhange rate widget ≤5 3
7
Верный курс - курс рубля курс рубля 48 7
8
Курсы валют Россия курс валют банки россии ≤5 6
9
Курсы валют валют ≤5 9
10
Valuta EX - Currency converter valuta ex ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
finance yahoo 73 13 250+ 110
indexes 73 5 250+ 58
doviz 68 8 250+ 82
msn 66 46 250+ 195
co verter 66 16 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 19
2
MSN Money- Stock Quotes & News msn 66 46
3
Yahoo Finance for Android TV hi-finance ≤5 30
4
MarketWatch market media 73 19
5
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video ≤5 18
6
Investing.com: Stocks, Finance, Markets & News investor 68 40
7
My Stocks Portfolio & Widget portfolio 46 53
8
Stocks: Realtime Quotes Charts & Investor News stockspy 40 26
9
Bloomberg: Market & Financial News bloomberg ht 58 34
10
MarketCast robinhoo 37 14

These five keywords: “finance yahoo”, “indexes”, “doviz”, “msn”, “co verter”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Finance: Real-Time Stocks & Investing News”, “MSN Money- Stock Quotes & News”, “Yahoo Finance for Android TV”, “MarketWatch”, “Yahoo: News, Sports, Finance & Celebrity Videos”, “Investing.com: Stocks, Finance, Markets & News”, “My Stocks Portfolio & Widget”, “Stocks: Realtime Quotes Charts & Investor News”, “Bloomberg: Market & Financial News”, “MarketCast”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “курсы валют”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “курсы валют