"дома" App Store Keywords Research Case | ASOTools
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"дома" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “дома” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “переводчик англо русский”, “kamus bahasa indonesia inggris”, “babies wallpaper”, “debride”, “ascend”, “guyana”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “дома” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword дома from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
домашний 29 19 250+ 191
домашнего 29 13 250+ 164
твой дома 28 38 250+ 220
готовим дома 28 7 250+ 92
домашнее задание 24 13 249 132

The search volume of the core keyword дома in Google App Store reached 41, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 182 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
House Designer : Fix & Flip house 58 77
2
Idle Home Makeover idle house 10 17
3
My Home Makeover - Design Your Dream House Games hauses 41 30
4
Pepi House cubby house 29 19
5
My Town: Home Dollhouse: Kids Play Life house game mt 46 37
6
House Flipper: Home Design, Renovation Games house flipper 44 29
7
Home Design Dreams - Design My Dream House Games casas 47 38
8
My Town : Haunted House Free haunted house 42 33
9
Flip This House: Decoration & Home Design Game decorate games 16 20
10
Design Home: House Renovation house design 54 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicis 93 30 249 219
ilea 87 45 247 204
فهيسبوك 80 68 250+ 245
cotsco 80 47 250+ 220
ikea 78 38 248 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix Movie | Hotstar movie Downloader 2020 horster download ≤5 30
2
Xfinity Stream xfinity 67 35
3
Podcast Addict addict 48 50
4
YouTube Kids youtoubu 100 30
5
Pluto TV - It’s Free TV tv 63 88
6
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
7
Hulu: Stream TV shows & watch the latest movies hulu 75 36
8
CBS - Full Episodes & Live TV cbs 61 46
9
Rokie - Remote for Roku netflicix 93 30
10
iQIYI Video – Dramas & Movies dramaq 53 5

These five keywords: “netflicis”, “ilea”, “فهيسبوك”, “cotsco”, “ikea”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix Movie | Hotstar movie Downloader 2020”, “Xfinity Stream”, “Podcast Addict”, “YouTube Kids”, “Pluto TV - It’s Free TV”, “Spotify: Listen to new music, podcasts, and songs”, “Hulu: Stream TV shows & watch the latest movies”, “CBS - Full Episodes & Live TV”, “Rokie - Remote for Roku”, “iQIYI Video – Dramas & Movies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “дома”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “дома