"велосипед" App Store Keywords Research Case | ASOTools
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"велосипед" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “велосипед” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “medusa”, “pokemon fo”, “subnet calculator”, “nra”, “music download”, “هبة بريس”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “велосипед” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword велосипед from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
скоростной велосипед 11 7 250+ 103
городской велосипед ≤5 5 250+ 80
велосипед москва втб ≤5 28 249 248
втб велосипед минск ≤5 27 250+ 242
взять велосипед втб ≤5 27 249 243

The search volume of the core keyword велосипед in Google App Store reached 36, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Touchgrind BMX 2 bicicletas 61 18
2
Touchgrind BMX bmmx 56 32
3
BMX Freestyle Extreme 3D b m x freestyle 29 9
4
Bike Rush bike rush 19 14
5
Bike Mayhem Free bike treks 50 11
6
Bike Hop: Crazy BMX Bike Jump 3D bike hop 9 16
7
Bike Unchained 2 bike unchained 2 15 21
8
BMX Bike Race bmx bike racing 18 8
9
BMX FE3D 2 - Freestyle Extreme 3D bmx fe3d 2 ≤5 21
10
Wheelie Bike 3D - BMX stunts wheelie bike riding se bike 41 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
door dash 73 32 250+ 164
urber eat 72 38 249 178
uner eats 72 32 249 171
uver eats 72 32 248 167
urbereats 72 30 250+ 163

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
DoorDash - Food Delivery food 69 86
2
DoorDash - Driver doordasher 51 37
3
DoorDash Order Manager doordash order manager app ≤5 30
4
Coupons For Doordash - NEW Offer & Deals 75% OFF???? doordash free delivery ≤5 30
5
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
6
DASH Delivery Services delivery dash challenge ≤5 30
7
Uber Eats: Order Food Delivery uber eats 74 30
8
All in One Food Delivery App | Order Food Online jollebe 55 18
9
Coupons For Doordash - Hot Discount, Food Delivery doordadh ≤5 19
10
DoorDash Coupon Deals - Save Money on DoorDash doordaah 68 7

These five keywords: “door dash”, “urber eat”, “uner eats”, “uver eats”, “urbereats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “DoorDash - Food Delivery”, “DoorDash - Driver”, “DoorDash Order Manager”, “Coupons For Doordash - NEW Offer & Deals 75% OFF????”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “DASH Delivery Services”, “Uber Eats: Order Food Delivery”, “All in One Food Delivery App | Order Food Online”, “Coupons For Doordash - Hot Discount, Food Delivery”, “DoorDash Coupon Deals - Save Money on DoorDash”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “велосипед”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “велосипед