"банк" App Store Keywords Research Case | ASOTools
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"банк" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “банк” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “svg converter”, “growth mindset”, “evernote”, “thedonato”, “yugioh cards”, “fast food”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “банк” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword банк from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
сбербанк 60 34 246 169
себер банк 60 24 246 125
сбербанк онлайн 52 34 248 182
банкомат 51 7 250+ 93
ошад банк 48 39 249 187

The search volume of the core keyword банк in Google App Store reached 41, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 191 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Reliant Bank reliant bank 23 15
2
First PREMIER Mobile Banking first premier bank 43 26
3
First National Bank North the first national bank of walker ≤5 30
4
F&M Bank (OH, IN, MI) farmers and merchants bank 28 13
5
Enterprise Bank interprise bank 21 30
6
Bank of America Private Bank private bank 28 12
7
Colony Bank Mobile colony bank 22 44
8
Texas National Bank for Android texas national bank mobile ≤5 17
9
Bank of Botetourt bank of botetourt 8 36
10
Ameris Bank Personal Mobile ameris bank 34 48

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
statander 77 51 245 204
bank of anerica 77 18 249 126
bamk of america 77 17 250+ 120
bank of ameroca 77 16 249 131
banks of america 77 16 248 107

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Santander Bank US santander 65 54
2
Santander Mobile Banking santander uk 24 42
3
Santander mobile bzwbk 48 47
4
Santander PR ebanking santander 14 28
5
Santander Banking app santander saldos e extratos ≤5 13
6
Santander Business Banking santander business 34 42
7
Santander Consumer Finance Benelux santander consumer bank spa ≤5 30
8
Santander santander españa 16 23
9
Santander Consumer Bank santander consumer bank as ≤5 27
10
SantanderSign on line banking santander 33 30

These five keywords: “statander”, “bank of anerica”, “bamk of america”, “bank of ameroca”, “banks of america”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Santander Bank US”, “Santander Mobile Banking”, “Santander mobile”, “Santander PR”, “Santander Banking”, “Santander Business Banking”, “Santander Consumer Finance Benelux”, “Santander”, “Santander Consumer Bank”, “SantanderSign”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “банк”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “банк