"zoologico" App Store Keywords Research Case | ASOTools
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"zoologico" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zoologico” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “connectnetwork”, “một con vịt”, “dark souls 3”, “activity tracker”, “purple wallpapers”, “weather new york”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zoologico” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zoologico from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
zoologico de guadalajara 19 32 250+ 190
zoologicos de dinosaurios ≤5 6 250+ 116
wonder zoo gameloft zoologico 2012 sin internet ≤5 18 250+ 181
wonder zoo zoologico gameloft 2013 ≤5 17 250+ 183
wonder zoo gameloft zoologico 2019 ≤5 15 250+ 159

The search volume of the core keyword zoologico in Google App Store reached 46, its difficulty level reached 13, and the number of apps related to it reached 248, among them, there are 88 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wonder Zoo - Animal rescue ! la zoo 34 13
2
ZooCraft: Animal Family zoo craft 13 13
3
Zoo 2: Animal Park zoo 59 71
4
Family Zoo: The Story the zoo game 16 30
5
Rodeo Stampede: Sky Zoo Safari stamping 46 32
6
Zoo Tiles:Animal Park Planner puzzles zoo ≤5 7
7
Zoo Island: Exotic Garden zoo paradise ≤5 15
8
Zoo Story zoo story 13 22
9
Wildscapes wildscapes 23 37
10
Zoo Guardians washington dc zoo 21 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
scrat 68 73 250+ 61
animals 61 45 250+ 172
safaris 60 22 250+ 175
dinasours 60 19 250+ 151
veterinario 60 14 250+ 92

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scratch scrratch 68 15
2
ScratchJr strach 68 27
3
Ice Age Adventures ice age 44 35
4
Ice Age Village ice age village 10 29
5
Scrat la era de hielo juego gratis scrat venturas ≤5 30
6
Scratch 3.0 Tutorials tutorials for scratch ≤5 30
7
Scratch 2.0 Tutorials scratch 2.0 not tutorials ≤5 15
8
Happy Scratch happy scratch 14 18
9
Lucktastic: Win Prizes, Real Rewards, & Gift Cards lucktastic 27 20
10
Ice Age AR - Collision Course collision course 11 22

These five keywords: “scrat”, “animals”, “safaris”, “dinasours”, “veterinario”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Scratch”, “ScratchJr”, “Ice Age Adventures”, “Ice Age Village”, “Scrat”, “Scratch 3.0 Tutorials”, “Scratch 2.0 Tutorials”, “Happy Scratch”, “Lucktastic: Win Prizes, Real Rewards, & Gift Cards”, “Ice Age AR - Collision Course”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zoologico”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zoologico