"yoga studio" App Store Keywords Research Case | ASOTools
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"yoga studio" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “yoga studio” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bumeran”, “kim kardashian: hollywood”, “прямой эфир”, “fitgirl”, “animal”, “rpms”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “yoga studio” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword yoga studio from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yoga studios 38 6 250+ 45
gaiam yoga studio 10 3 250+ 48
meditation yoga studio ≤5 7 250+ 105
and yoga studios ≤5 4 250+ 48
ahimsa yoga studio ≤5 3 250+ 54

The search volume of the core keyword yoga studio in Google App Store reached 36, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yoga Studio: Mind & Body yogastudio 38 20
2
The Yoga Studio the yoga studio ≤5 3
3
Yoga - Poses & Classes yoga postures 48 4
4
The Yoga Collective | Yoga the yoga collective 13 35
5
Yoga Studio (aasana-pranayam) yogaguru -free workouts, meditation & fitness plan ≤5 30
6
Curvy Yoga Studio curvy yoga studio ≤5 30
7
Yoga - Track Yoga yin yoga 26 6
8
Simply Yoga Free - Home Vinyasa Workouts & Classes vinyasa 24 11
9
Daily Yoga - Yoga Fitness Plans daily yoga 21 21
10
YUJ Yoga Studio yogam studio ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
plante fitness 66 20 250+ 142
planet fittness 66 16 249 115
pelaton 61 46 249 215
peloton 61 24 250+ 172
fitness 56 78 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Planet Fitness planet fotness 66 26
2
Planet Fitness Australia planet fitness australia ≤5 30
3
Planet Fitness Virtual Trainer plannet fitness 66 19
4
FitOn - Free Fitness Workouts & Personalized Plans polates 55 20
5
Map My Fitness Workout Trainer map my fitness 29 24
6
Calorie Counter - MyFitnessPal my fitness pal 58 19
7
8fit Workouts & Meal Planner sasha fitness 31 25
8
Weight Loss Workout for Women, Lose Weight Fitness garcinia cambogia 36 26
9
Planet Fitness - Pedometer & Water Intake Reminder planet fitness app 22 13
10
Planet Fitness Huacho planet fitness 66 25

These five keywords: “plante fitness”, “planet fittness”, “pelaton”, “peloton”, “fitness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Planet Fitness”, “Planet Fitness Australia”, “Planet Fitness Virtual Trainer”, “FitOn - Free Fitness Workouts & Personalized Plans”, “Map My Fitness Workout Trainer”, “Calorie Counter - MyFitnessPal”, “8fit Workouts & Meal Planner”, “Weight Loss Workout for Women, Lose Weight Fitness”, “Planet Fitness - Pedometer & Water Intake Reminder”, “Planet Fitness Huacho”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “yoga studio”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “yoga studio