"workout planner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “workout planner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “prediction betting”, “jbl charge 3”, “videolar”, “popcorn”, “vizio”, “tbm”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “workout planner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword workout planner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gym workout planner 23 12 250+ 126
workout planner free 19 14 250+ 144
workout planner for women 12 9 250+ 126
hiit workout planner 12 30 250+ 131
jefit workout planner gym log 7 33 250+ 239

The search volume of the core keyword workout planner in Google App Store reached 40, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 129 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Workout Plan - Daily Workout Planner workout plan 31 25
2
Muscle Booster Workout Planner muscle booster 24 15
3
Gym Workout Tracker & Planner for Weight Lifting krachttraining 11 13
4
Gym Workout Planner - Weightlifting plans gym workout 35 30
5
FitNotes - Gym Workout Log workout log 20 18
6
Simple Workout Log excercise tracker 10 15
7
Workout Diary - Trainings plan - Fitness tracker fitness journal 15 13
8
Strong - Workout Tracker Gym Log storng 48 49
9
Workout Planner by Gym Life gym life ≤5 7
10
Fitness & Bodybuilding palestra 48 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nike 76 31 250+ 108
adidas 70 26 245 152
plante fitness 66 20 250+ 142
plannet fitness 66 19 249 125
planet fittness 66 16 249 115

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nike nikes shoes 60 19
2
Nike Training Club - Home workouts & fitness plans nike training 42 26
3
Nike SNKRS: Find & Buy The Latest Sneaker Releases senkers 60 26
4
Nike Run Club nike run 45 27
5
Nike Adapt adapt 39 38
6
NIKE Express nike high tops 34 47
7
Jordan Keyboard jordan 13 46 30
8
adidas adidas 70 26
9
Nike Learning Passport найки ран ≤5 24
10
Foot Locker: Sneakers, clothes & culture footlockee 66 36

These five keywords: “nike”, “adidas”, “plante fitness”, “plannet fitness”, “planet fittness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Nike”, “Nike Training Club - Home workouts & fitness plans”, “Nike SNKRS: Find & Buy The Latest Sneaker Releases”, “Nike Run Club”, “Nike Adapt”, “NIKE Express”, “Jordan Keyboard”, “adidas”, “Nike Learning Passport”, “Foot Locker: Sneakers, clothes & culture”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “workout planner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “workout planner