"women day" App Store Keywords Research Case | ASOTools
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"women day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “women day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “canal caracol”, “ironic”, “talking tom and friends”, “the washington post”, “cabinet”, “anatomy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “women day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword women day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
30 day fitness coach for women ≤5 30 250+ 151
30 day squat challenge for women ≤5 5 249 93
15 day workout for women ≤5 6 250+ 132
30 day fitness challenge free for women at home ≤5 6 250+ 107
30 day fitness challenge - workout at home for women ≤5 6 250+ 101

The search volume of the core keyword women day in Google App Store reached 33, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 83 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Women Day Photo Frames women's day frames collage app ≤5 5
2
Women Day Photo Frames 2021: Flower Crown & Editor women's day frames photo editor ≤5 3
3
Women Day Photo Frames women's day photo frames ≤5 2
4
Women Day Photo Frames women day photo frame 2020 ≤5 30
5
Women Day Photo Frames women s day photo frames 2020 ≤5 1
6
Women Day Photo Frames women day photo frame 2020 ≤5 30
7
Women's Day Photo Frames women's day photo frame ≤5 3
8
Women's Day Cards womens day 26 11
9
Happy Women's Day : Cards,Wishes and greeting woman's day - quốc tế phụ nữ 8 tháng 3 ≤5 30
10
Women Day Photo Frame women's day photo frame wishes ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
printreste 87 56 250+ 218
pinterrest 87 55 250+ 224
pinteres 87 55 250+ 196
pintere 87 54 250+ 203
pentireste 87 51 250+ 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pinterest pinteres 87 55
2
Pinterest Lite intéressé 26 41
3
Video Downloader for Pinterest pinterest video downloader 45 14
4
PinSave - Image and Video Downloader for Pinterest pinterest save image and video ≤5 20
5
Tips for Pinterest 2020 pintrs eight ≤5 30
6
Pin Saver -Image & Video Downloader for Pinterest pin saver pin downloader ≤5 5
7
Tailwind: Pinterest & Instagram Planner Scheduler tailwind 38 50
8
Pinloader Image Downloader pintreast 44 37
9
Free Tips for Pinterest 2020 pintrestes gratis ≤5 12
10
PinDownloader LITE pinterrst lite ≤5 30

These five keywords: “printreste”, “pinterrest”, “pinteres”, “pintere”, “pentireste”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pinterest”, “Pinterest Lite”, “Video Downloader for Pinterest”, “PinSave - Image and Video Downloader for Pinterest”, “Tips for Pinterest 2020”, “Pin Saver -Image & Video Downloader for Pinterest”, “Tailwind: Pinterest & Instagram Planner Scheduler”, “Pinloader Image Downloader”, “Free Tips for Pinterest 2020”, “PinDownloader LITE”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “women day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “women day