"witch" App Store Keywords Research Case | ASOTools
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"witch" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “witch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aorta”, “games in love”, “truck stops”, “jeevansathi”, “الأرقام”, “war thunder”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “witch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword witch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
twitches 85 20 250+ 97
twitching 85 14 250+ 72
twitch 82 45 250+ 125
switching 63 21 250+ 151
switchers 63 15 249 98

The search volume of the core keyword witch in Google App Store reached 47, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wiccan & Witchcraft Spells whitch craft 51 31
2
Witches & Witchcraft Amino witches 40 13
3
Bubble Witch 3 Saga bruja 43 13
4
Wiccan and Witchcraft Spells witchcrafts 51 2
5
Wicca Calendar wheel of the year 17 17
6
Amino for Witches & Pagans pagan 37 15
7
Happy Witches witch emojis 14 5
8
Witch Choice: Choices Game sabrina the teenage witch 26 35
9
Bubble Witch 2 Saga strega 31 20
10
White Magic spells and rituals curanderas 21 40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mercadolivre 83 40 247 191
ailexpress 83 35 250+ 176
airexpresse 83 30 22 9
wiah 72 32 250+ 162
wish 71 70 250+ 70

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercado Libre: compra fácil y rápido marcao libre 85 31
2
Promoção do Mercado mercado livre promoção ≤5 18
3
Wish - Shopping Made Fun wiah 72 32
4
Mercado Pago mercadoria pago 65 49
5
OLX - Comprar e vender online com segurança olx brasil 32 36
6
Magazine Luiza: Loja de Compras Online de Natal magazne luiza 72 53
7
Optical illusion Hypnosis óptica 48 15
8
Fidget Spinner - iSpinner gnocchi 53 30
9
Americanas: Ofertas de Natal para Comprar Online americanas 49 35
10
Drive Thru Supermarket: Shopping Mall Car Driving drive through 48 22

These five keywords: “mercadolivre”, “ailexpress”, “airexpresse”, “wiah”, “wish”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercado Libre: compra fácil y rápido”, “Promoção do Mercado”, “Wish - Shopping Made Fun”, “Mercado Pago”, “OLX - Comprar e vender online com segurança”, “Magazine Luiza: Loja de Compras Online de Natal”, “Optical illusion Hypnosis”, “Fidget Spinner - iSpinner”, “Americanas: Ofertas de Natal para Comprar Online”, “Drive Thru Supermarket: Shopping Mall Car Driving”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “witch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “witch