"wisconsin" App Store Keywords Research Case | ASOTools
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"wisconsin" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wisconsin” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “polyamory”, “exhibition”, “xcel energy”, “geschenkidee”, “asteroid”, “lovers game”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wisconsin” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wisconsin from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wisconsin circuit court access 38 30 250+ 175
wisconsin lottery 33 5 250+ 46
wisconsin dmv 31 2 250+ 20
wisconsin dnr 27 44 250+ 229
wisconsin dells 24 27 250+ 187

The search volume of the core keyword wisconsin in Google App Store reached 38, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 2 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyACCESS Wisconsin myaccess 32 46
2
Wisconsin uw madison 29 27
3
Hunt Wild Wisconsin wisconsin dnr 27 44
4
COVID-19 Wisconsin Connect wisconsin department of health services ≤5 30
5
511 Wisconsin wisconsin dot 16 21
6
Wisconsin MyWIC mywic 44 44
7
Discover Wisconsin travel wisconsin 9 12
8
Wisconsin Traffic Cameras 511 wisconsin 7 23
9
Wisconsin Public Radio App wisconsin public radio ≤5 30
10
Hunt Wisconsin hunt wisconsin ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wbay 65 36 250+ 164
dells 63 58 250+ 243
el tiempo 55 49 250+ 203
2агис 53 56 248 238
komotoo 50 12 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WBAY Action 2 News First Alert action 2 news 6 5
2
WBAY First Alert Weather wbay weather 14 33
3
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
4
NBC26 wgba nbc 26 in green bay ≤5 30
5
FOX 11 Weather fox 11 weather 10 2
6
WFRV Local 5 News wfrv 18 13
7
WLUK FOX 11 fox 11 green bay 11 35
8
ABC Action News abcactionnews 28 39
9
WFRV Storm Team 5 Weather wfrv storm team 5 weather ≤5 30
10
eBayRadio ebay open ≤5 24

These five keywords: “wbay”, “dells”, “el tiempo”, “2агис”, “komotoo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WBAY Action 2 News First Alert”, “WBAY First Alert Weather”, “eBay Shopping - Buy, sell, and save this holiday”, “NBC26”, “FOX 11 Weather”, “WFRV Local 5 News”, “WLUK FOX 11”, “ABC Action News”, “WFRV Storm Team 5 Weather”, “eBayRadio”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wisconsin”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wisconsin