"winter" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “winter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “oceanic”, “pa”, “solitario spider”, “solitaire :)”, “longevity”, “tribe”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “winter” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword winter from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
captain america the winter soldier | 43 | 27 | 250+ | 157 |
mens winter jackets | 38 | 30 | 250+ | 19 |
winter is coming | 36 | 32 | 250+ | 180 |
winter wonderland | 36 | 8 | 250+ | 97 |
winter solstice | 34 | 42 | 250+ | 202 |
The search volume of the core keyword winter in Google App Store reached 35, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Ketchapp Winter Sports | winter sport | 21 | 16 | |
2 |
|
Winter Wallpapers & Backgrounds | winter wallpaper | 16 | 20 |
3 |
|
Winter Wallpaper | winter freeze | ≤5 | 5 |
4 |
|
Winter Landscapes Wallpaper | winter landscapes | 14 | 2 |
5 |
|
Winter wallpapers | winter wallpapers | 24 | 12 |
6 |
|
Winter Wallpapers | aaj winter convention 2020 | ≤5 | 30 |
7 |
|
Darkest Winter: Last Survivor | winter survival | 9 | 16 |
8 |
|
Winter Wallpaper 4K | wallpaper winter | 24 | 1 |
9 |
|
Winter Walk | winter walk | ≤5 | 20 |
10 |
|
Christmas Winter Snow Night Live Wallpaper | christmas snowfall hd | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
weathered | 100 | 28 | 250+ | 165 |
skipping games | 58 | 16 | 250+ | 103 |
sumot | 56 | 61 | 250+ | 245 |
last of us | 51 | 56 | 250+ | 228 |
snowing | 51 | 14 | 250+ | 84 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Weather | ewinter | 30 | 50 |
2 |
|
Live Weather Forecast: Accurate Weather | weathre forecast meteorology | ≤5 | 11 |
3 |
|
Weather Live | live weather | 38 | 35 |
4 |
|
Daily Weather Home - Weather Widget and Launcher | ياسلام | 7 | 33 |
5 |
|
Weather Forecast - Live Weather & Radar & Widgets | weather update live | 11 | 13 |
6 |
|
Weather Wow | kter wow | ≤5 | 30 |
7 |
|
Weather | वेअथेर | 43 | 22 |
8 |
|
3D EARTH - accurate weather forecast & rain radar | living earth | 19 | 7 |
9 |
|
Weather forecast | climas | 100 | 33 |
10 |
|
Live Weather Forecast App | wealthier | 39 | 33 |
These five keywords: “weathered”, “skipping games”, “sumot”, “last of us”, “snowing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather”, “Live Weather Forecast: Accurate Weather”, “Weather Live”, “Daily Weather Home - Weather Widget and Launcher”, “Weather Forecast - Live Weather & Radar & Widgets”, “Weather Wow”, “Weather”, “3D EARTH - accurate weather forecast & rain radar”, “Weather forecast”, “Live Weather Forecast App”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “winter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: