"wicca" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wicca” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fahrenheit to celsius”, “вот”, “whell”, “g5”, “diary”, “enigmas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wicca” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wicca from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wiccans 45 3 250+ 54
wiccan 37 9 249 45
wicca calendar 15 17 250+ 131
wicca book of spells 11 30 250+ 30
wicca spellbook 10 1 250+ 34

The search volume of the core keyword wicca in Google App Store reached 41, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wiccan & Witchcraft Spells whitch craft 51 3
2
Wicca Calendar wheel of the year 17 18
3
Wicca Spells and Tools wicca spells and tools 8 2
4
Wiccan and Witchcraft Spells wicca book of spells 11 30
5
Wicca guide wicca guide ≤5 30
6
Wicca Herbarium simbologia wicca ≤5 30
7
All Things Wicca all things wicca ≤5 30
8
Wicca - Discover Wicca wiccan 37 9
9
Wicca Herbalism herbalism 14 6
10
Wicca Rituals sacred rituals ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bumble 64 30 249 172
hinge 60 22 249 160
oracles 60 2 250+ 30
natural 58 66 250+ 26
dreamed 58 15 250+ 97

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bumble – Dating, Make New Friends & Networking bumblebeer 55 49
2
Bumblebee - Send secret messages bumble fall ≤5 24
3
Bumble Bee Watch bumble bee watch ≤5 24
4
Hinge - Dating & Relationships hinge 60 22
5
OkCupid - The Online Dating App for Great Dates okcupid 60 25
6
Tinder - Dating, Make Friends and Meet New People tinder 75 29
7
Bumble Up bumble up ≤5 25
8
Plenty of Fish Free Dating App pof 72 24
9
Bubble Chat balloon chat message,meet,date ≤5 30
10
Tinder Lite tinfer app 43 30

These five keywords: “bumble”, “hinge”, “oracles”, “natural”, “dreamed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bumble – Dating, Make New Friends & Networking”, “Bumblebee - Send secret messages”, “Bumble Bee Watch”, “Hinge - Dating & Relationships”, “OkCupid - The Online Dating App for Great Dates”, “Tinder - Dating, Make Friends and Meet New People”, “Bumble Up”, “Plenty of Fish Free Dating App”, “Bubble Chat”, “Tinder Lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wicca”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wicca