"wi-fi" App Store Keywords Research Case | ASOTools
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"wi-fi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wi-fi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “glaze”, “magic the gathering arena”, “importance”, “library”, “rette”, “zimbabwean”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wi-fi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wi-fi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wi fi 46 29 250+ 189
wi-fi boosters 45 30 250+ 155
google wi-fi 39 22 249 176
wi-fi calling 36 23 250+ 156
wi fi calling 36 19 250+ 139

The search volume of the core keyword wi-fi in Google App Store reached 41, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 183 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Wifi wifi 53 89
2
Free WiFi Connect wi fi 46 29
3
Free Internet Wifi Connect free wifi 40 39
4
Free WiFi Passwords & Internet Hotspots. WiFi Map® wifi map 35 26
5
WiFi Monitor: analyzer of WiFi networks wireless monitor 19 9
6
Free WiFi Passwords & Hotspots by Instabridge established 45 26
7
Free Wifi Connection Anywhere Network Map Connect wifi anywhere 15 14
8
WiFi Analyzer wifi analyzer 41 34
9
WiFi Password wifi password 38 55
10
Free Wifi Connection manager Anywhere Network Map paige wifi ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
speeddtest 90 32 250+ 145
test speed 90 15 250+ 96
testspeed 90 14 250+ 91
speed testnet 90 13 250+ 80
spped test 90 12 250+ 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Speedtest by Ookla test speed 90 15
2
Internet Speed Test-FiberTest for Android Smart TV speedly test ≤5 30
3
Wifi Speed Test - Internet Speed Test test internet speed unifi ≤5 6
4
Internet speed test Meter- SpeedTest Master speed testers 90 11
5
FIREPROBE Speed Test speed test jitter ≤5 6
6
Simple Speedcheck simple speed meter ≤5 30
7
FAST Speed Test www.fast.com 60 35
8
Speed Test spiter ≤5 24
9
V-SPEED Speed Test v-speed speed test ≤5 8
10
SPEEDCHECK Internet Speed Test what's my internet speed 43 12

These five keywords: “speeddtest”, “test speed”, “testspeed”, “speed testnet”, “spped test”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Speedtest by Ookla”, “Internet Speed Test-FiberTest for Android Smart TV”, “Wifi Speed Test - Internet Speed Test”, “Internet speed test Meter- SpeedTest Master”, “FIREPROBE Speed Test”, “Simple Speedcheck”, “FAST Speed Test”, “Speed Test”, “V-SPEED Speed Test”, “SPEEDCHECK Internet Speed Test”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wi-fi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wi-fi