"white" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “white” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “office”, “oracle”, “karma credit”, “pg&e”, “downloader video free”, “apotheke”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “white” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword white from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
white paper	63	16	249	117
whiten background	61	16	250+	110
white pages	56	27	249	151
white wallpapers	53	17	250+	47
white noise	52	59	250+	65

The search volume of the core keyword white in Google App Store reached 65, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		White Calling – international calls / call abroad	white international calling	≤5	30
2		White	photo ke piche white karne wala apps	≤5	8
3		White Screen	white screen	38	12
4		Flashlight Ultra White LED Torch	ощущения	16	33
5		White Screen Flashlight	screen light	16	13
6		White Noise Baby	baby calmer	11	7
7		White Wallpapers	white wallpapers	53	17
8		White Background	app to whiten background	≤5	10
9		Pure white Love Heart Theme Live wallpaper	pure white love heart keyboard	≤5	2
10		White Noise Lite	white noise	52	59

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
white paper	63	16	249	117
whiten background	61	16	250+	110
background remover	59	32	250+	62
white pages	56	27	249	151
ícones	56	6	250+	121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Handwriting memo "a Paper"	art paper	24	9
2		English Lucas' Whiteboard	lucas	38	38
3		White Screen	white screen	38	12
4		INKredible - Handwriting Note	kertas	26	19
5		Write	أكتب	16	22
6		Whiteboard	whiteboard	49	35
7		White	photo ke piche white karne wala apps	≤5	8
8		Simple Notepad	quickjot, a simple notepad	≤5	30
9		Pen Paper Note	magic pen	21	31
10		Bamboo Paper	wacom tablet	39	9

These five keywords: “white paper”, “whiten background”, “background remover”, “white pages”, “ícones”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Handwriting memo "a Paper"”, “English Lucas' Whiteboard”, “White Screen”, “INKredible - Handwriting Note”, “Write”, “Whiteboard”, “White”, “Simple Notepad”, “Pen Paper Note”, “Bamboo Paper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “white”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools