"wheel of fortune" App Store Keywords Research Case | ASOTools
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"wheel of fortune" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wheel of fortune” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cesco”, “games shooting”, “lightroom”, “라이브스코어”, “tv football live”, “progresar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wheel of fortune” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wheel of fortune from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wheel of fortunes 50 26 250+ 159
the wheel of fortune 32 24 250+ 157
wheel of fortune free 20 24 250+ 181
the wheel of fortune game 19 23 250+ 175
wheel of fortune game 19 22 250+ 177

The search volume of the core keyword wheel of fortune in Google App Store reached 48, its difficulty level reached 34, and the number of apps related to it reached 248, among them, there are 165 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wheel of Fortune: Free Play free fanes 55 55
2
The Wheel of Fortune XD roda roda jequiti 14 24
3
Wheel of Fortune Slots Casino vanna white 39 30
4
Word Fortune - Wheel of Phrases Quiz wheel of mis-fortune 9 25
5
Happy Wheel-Wheel Of Fortune the wacky wheel ≤5 30
6
Wheel of Fun-Wheel Of Fortune wheel of fun wheel of fortune ≤5 14
7
Wheel of Fame roda roda 11 16
8
Wheel of Fortune wheel of fortune free play wheel of fortune ≤5 30
9
Spin The Wheel - Random Picker colorful wheel 56 7
10
Wheel Of Fortune wheel of fortune game show ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wotchap 90 30 249 245
truxmap 80 68 249 247
macsenger 78 30 249 202
leura mer 77 61 250+ 238
word 68 97 250+ 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
myVEGAS Slots - Las Vegas Casino Slot Machines my casino 34 30
2
TextNow: Free Texting & Calling App text now 68 30
3
NFL nfl 79 42
4
APUS Message Center—Intelligent management 资讯助手信息 ≤5 32
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 41
6
Wattpad - Read & Write Stories wappad 73 44
7
SHOWTIME showtime 54 35
8
Free Call : Call Free & Free Text llamar 36 19
9
Plenty of Fish Free Dating App pof 72 24
10
OkCupid - The Online Dating App for Great Dates okcupid 60 24

These five keywords: “wotchap”, “truxmap”, “macsenger”, “leura mer”, “word”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wheel of fortune”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wheel of fortune