"well-being" App Store Keywords Research Case | ASOTools
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"well-being" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “well-being” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jeep cherokee”, “legitimate”, “jobs search”, “ten sports live”, “caesar”, “testimonies”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “well-being” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword well-being from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
well being 30 11 250+ 95
digital well-being app 11 20 250+ 166
inhealth : well-being 6 27 249 208
yulu - path to well-being ≤5 30 250+ 225
well being in the heartland ≤5 30 250+ 211

The search volume of the core keyword well-being in Google App Store reached 41, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ActionDash: Digital Wellbeing & Screen Time helper well being 30 11
2
Digital Wellbeing wellbeing 31 39
3
My Well-Being Index my well being app ≤5 30
4
WellBeing+Me caba wellbeing zone ≤5 30
5
Happy being - stress relief, improve wellbeing happy being app ≤5 30
6
Whil: wellbeing & mindfulness well-being for adults ≤5 30
7
Digitox : Digital Wellbeing - Screen Time digital well-being app 11 20
8
inHealth : Well-being health and wellbeing 18 5
9
Remente: Self Improvement improvement 45 48
10
Breathe Well-being breathe well-being ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
snap tobee 80 30 247 165
datebook lite 73 30 250+ 195
dafit 68 38 249 199
sam 66 67 250+ 38
focussed 65 33 249 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video Tube -Video Downloader video tube downloader playtube ≤5 30
2
Best Downloader | Video Downloader | Snaptube snapupbe ≤5 30
3
Social Tube - All Social Video Downloader social tube video downloader ≤5 30
4
Downloader - Video Downloader mtube downloading ≤5 11
5
SnapMusic - Mp3 Music Player snap cube app music ≤5 30
6
Power MP3 Player - Free Music Download non stop mp3 music player ≤5 13
7
Download All Video Downloader nottube 41 51
8
All Video Downloader: HD Videos Downloader video download opera mini app ≤5 2
9
Snapvideo snap video app 7 12
10
VTUBE - ALL VIDEOS DOWNLOADER all video download vtube ≤5 24

These five keywords: “snap tobee”, “datebook lite”, “dafit”, “sam”, “focussed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Video Tube -Video Downloader”, “Best Downloader | Video Downloader | Snaptube”, “Social Tube - All Social Video Downloader”, “Downloader - Video Downloader”, “SnapMusic - Mp3 Music Player”, “Power MP3 Player - Free Music Download”, “Download All Video Downloader”, “All Video Downloader: HD Videos Downloader”, “Snapvideo”, “VTUBE - ALL VIDEOS DOWNLOADER”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “well-being”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “well-being