"wedding" App Store Keywords Research Case | ASOTools
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"wedding" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wedding” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “snake.io”, “onedrive”, “snore”, “clash clan”, “alphabet phonics”, “quest”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wedding” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wedding from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wedding ring 50 19 250+ 25
wedding rings 50 7 250+ 28
wedding anniversary wishes 48 2 250+ 20
wedding dress 46 47 250+ 41
wedding planner 46 25 250+ 78

The search volume of the core keyword wedding in Google App Store reached 46, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 105 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wedding Planner by WeddingWire wedding venue 45 5
2
Dream Wedding Planner - Dress & Dance Like a Bride wedding planer 41 7
3
Wedding Planner - Checklist, Budget & Countdown the knot 48 11
4
MyWed ❤️ Wedding Planner with Checklist and Budget wedonweb 38 30
5
Wedding Day Makeup Artist wedding day 28 13
6
Super Wedding Stylist 2020 Dress Up & Makeup Salon wedding stylist 7 8
7
Zola zola 42 49
8
Azazie: Wedding & Bridesmaid & Flower Girl Dresses wedding dress 46 47
9
Bridebook - The Wedding Planning App wedding coordinator 11 4
10
Marry Me - Perfect Wedding Day merry me 38 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kate middleton 60 36 249 196
makup 60 23 250+ 153
f r o z e n 60 9 250+ 72
cindrella 58 25 250+ 174
cidrella 58 16 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Prince William Duke of Cambridge & Kate Middleton kate middleton games ≤5 30
2
Catherine Middleton Quotes kate middleton games ≤5 30
3
Prince Harry and Meghan Markle ???????????? meghan markle 66 45
4
Princess Royal Wedding Game: Love Crush Game married games 6 6
5
Royal Romance 1: Wedding Day royal wedding day ≤5 30
6
Kate Mobile for VK kate 32 44
7
Prince Harry Royal Pre Wedding Game wedding proposal games ≤5 7
8
The Royal Affairs the royals 24 11
9
Princess Royal Dream Wedding princesss 55 17
10
Marry Me - Perfect Wedding Day merry me 38 17

These five keywords: “kate middleton”, “makup”, “f r o z e n”, “cindrella”, “cidrella”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Prince William Duke of Cambridge & Kate Middleton”, “Catherine Middleton Quotes”, “Prince Harry and Meghan Markle ????????????”, “Princess Royal Wedding Game: Love Crush Game”, “Royal Romance 1: Wedding Day”, “Kate Mobile for VK”, “Prince Harry Royal Pre Wedding Game”, “The Royal Affairs”, “Princess Royal Dream Wedding”, “Marry Me - Perfect Wedding Day”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wedding”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wedding