"water" App Store Keywords Research Case | ASOTools
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"water" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “water” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “traducción”, “eagles game”, “danna paola”, “miusic”, “just eat”, “líneas del tiempo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “water” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword water from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
watermelon sugar 55 51 249 213
water parks 55 13 250+ 104
cold water 53 14 250+ 99
waterfalls 51 10 250+ 53
watermelons 51 4 250+ 39

The search volume of the core keyword water in Google App Store reached 54, its difficulty level reached 77, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Water Sort Puzzle pouring 41 36
2
Water Drink Reminder watee 37 17
3
Where's My Water? 2 where 50 64
4
Water Reminder - Remind Drink Water água 41 20
5
Water Tracker - Hydrillo watered lite ≤5 30
6
Water Time Drink Tracker & Reminder water structuring 19 29
7
Water tracker water tracker 30 22
8
Plant Nanny² - Your Adorable Water Reminder water the plants 34 13
9
Drink Water Reminder - Water Tracker and Diet hidratación 16 10
10
Drink Your Phone - iDrink Drinking Games (joke) smouthy 55 60

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
crock 65 51 250+ 169
ganes 63 56 250+ 239
happy 58 79 249 98
slide 56 71 250+ 70
piscina 56 16 250+ 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crock Pot Cookbook crock pot express 16 5
2
CrookCatcher - Anti Theft crook 28 32
3
What a Crock well done loyalty ≤5 30
4
Crock crocks ≤5 15
5
Where's My Water? 2 where 50 64
6
CrockPot and Oven Recipes crock-pot recipes 45 1
7
Tasty Crock Pot Recipes crock pot express recipes ≤5 30
8
Crock O'Gold Rainbow Slots FREE leprechaun slots free ≤5 30
9
Crock crocks ≤5 15
10
Crock Pot: Slow Cooker Recipes cookers 34 19

These five keywords: “crock”, “ganes”, “happy”, “slide”, “piscina”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Crock Pot Cookbook”, “CrookCatcher - Anti Theft”, “What a Crock”, “Crock”, “Where's My Water? 2”, “CrockPot and Oven Recipes”, “Tasty Crock Pot Recipes”, “Crock O'Gold Rainbow Slots FREE”, “Crock”, “Crock Pot: Slow Cooker Recipes”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “water”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “water