"watching movies" App Store Keywords Research Case | ASOTools
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"watching movies" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “watching movies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “slime rancher”, “percent %”, “julius”, “atari breakout”, “lorde”, “konami”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “watching movies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword watching movies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
watching movies free 43 13 250+ 102
watching free movies 43 10 249 89
watching movies free app 19 12 249 119
apps for watching free movies 19 8 250+ 99
movies and series watching app for free ≤5 7 250+ 108

The search volume of the core keyword watching movies in Google App Store reached 45, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 131 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tubi - Free Movies & TV Shows movie 61 79
2
Hulu: Stream TV shows & watch the latest movies hulu 75 36
3
Movies Anywhere mivie 43 11
4
Plex: Stream Movies, Shows, Music, and other Media holeywod 61 55
5
IMDb: Your guide to movies, TV shows, celebrities imbd 70 23
6
Movie Box HD: Full HD Online Movies watch online movies 46 8
7
Google TV (previously Play Movies & TV) movie new 68 13
8
Free HD Movies - Watch Free Movies & TV Shows movie to watch for free 43 11
9
Movie Free 2020 - Watch HD Cinema movie free 40 11
10
New Movies 2020 - Watch Free Movies new movie app without money ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
youtuoob 100 68 249 238
youtub 100 54 250+ 210
yutupgo 100 47 249 199
uutb 100 46 249 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 95
6
YouTube Studio youtubestadio 63 44
7
Google googl 100 79
8
Hangouts hangouts 68 29
9
Music player - 10 bands equalizer Audio player taught 39 24
10
FilmoraGo - Free Video Editor flmoura 51 38

These five keywords: “youtubetm”, “youtuoob”, “youtub”, “yutupgo”, “uutb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “watching movies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “watching movies