"wastelands" App Store Keywords Research Case | ASOTools
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"wastelands" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wastelands” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “quit”, “hacking”, “mooncake”, “r o p o s o”, “pinocchio”, “esso”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wastelands” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wastelands from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wastelands survival ≤5 12 250+ 147
zombie survival wastelands ≤5 10 249 120
wastelands 2 ≤5 30 250+ 193
wastelands 3 ≤5 30 250+ 189
wastelands mmorpg ≤5 30 247 209

The search volume of the core keyword wastelands in Google App Store reached 36, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 151 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wastelands - Open World MMORPG mmorpg free roam ≤5 30
2
Z Shelter Survival Games- Survive The Last Day! survial games 34 26
3
Idle Wasteland: Zombie Survival wasteland 31 28
4
Wasteland Lords wasteland games 12 17
5
DUST - A Post Apocalyptic Role Playing Game the waste land 24 22
6
☢ The Wanderer : A Post-Apocalyptic Survival apocalyptic 50 29
7
Fallout: Wasteland Warfare wasteland 3 40 37
8
Lords Of Wasteland wasteland 2 20 24
9
Live or Die: Zombie Survival live or die ≤5 27
10
Wasteland Punk - post apocalypse open world RPG punk post ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
thhe 65 59 250+ 241
games of thorns 65 32 249 162
the walkers dead 63 34 250+ 141
the walkimg dead 63 30 250+ 148
the waliking dead 63 29 250+ 150

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Walking Dead: Season One the walkimg dead 63 30
2
Hiya - Call Blocker, Fraud Detection & Caller ID spammers 53 26
3
The Walking Dead: Road to Survival the walkers 34 17
4
SLING: Live TV, Shows & Movies sling tv 59 29
5
The CW the 65 100
6
The Battle Cats bengal cat 51 31
7
The Criterion Channel criteria 46 14
8
Calm - Meditate, Sleep, Relax calm 54 51
9
The Frostrune year walk 15 22
10
The Mystery of Blackthorn Castle start blackthorn castle ≤5 30

These five keywords: “thhe”, “games of thorns”, “the walkers dead”, “the walkimg dead”, “the waliking dead”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Walking Dead: Season One”, “Hiya - Call Blocker, Fraud Detection & Caller ID”, “The Walking Dead: Road to Survival”, “SLING: Live TV, Shows & Movies”, “The CW”, “The Battle Cats”, “The Criterion Channel”, “Calm - Meditate, Sleep, Relax”, “The Frostrune”, “The Mystery of Blackthorn Castle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wastelands”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wastelands