"war game" App Store Keywords Research Case | ASOTools
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"war game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “war game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “والناس”, “aim trainer”, “zung”, “afip monotributo”, “showpo”, “resultados”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “war game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword war game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
war games 53 44 250+ 234
war gamea 50 39 250+ 229
z world war game 33 28 250+ 199
world war z game 33 28 250+ 195
shadowgun war games 25 34 250+ 219

The search volume of the core keyword war game in Google App Store reached 42, its difficulty level reached 44, and the number of apps related to it reached 250+, among them, there are 227 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shadowgun War Games - Online PvP FPS war games 53 44
2
World War Heroes: WW2 Shooter world wars 2 48 24
3
War Games - Commander commander shepard 16 39
4
Call of Sniper WW2: Final Battleground War Games war games for free 16 29
5
Modern War Choppers: Wargame Shooter PvP Warfare choppers 46 17
6
Game of War - Fire Age gilded age 31 37
7
Top War: Battle Game t.o.p 56 18
8
War and Peace: The #1 Civil War Strategy Game civel war 48 13
9
WW2 Sandbox Tactics-turn based strategy war games stragety 30 36
10
World of Warships Blitz: Gunship Action War Game world of warships 44 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
pung 75 58 250+ 237
pib g mobile 73 35 249 171
mobiles 72 53 250+ 183
§d 70 59 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Among Us among us 87 75
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 57
5
World of Tanks Blitz MMO world of tanks 50 22
6
Episode - Choose Your Story stiry 58 33
7
Audible: audiobooks, podcasts & audio stories audible 65 30
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 80
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “pung”, “pib g mobile”, “mobiles”, “§d”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “war game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “war game