"walkie-talkies" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “walkie-talkies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shoprite”, “trace numbers”, “zoopla”, “video comedy”, “making videos”, “fac”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “walkie-talkies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword walkie-talkies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
walkie talkies 46 6 246 43
walkie talkies for kids 26 15 247 103
walkie talkies app 19 6 249 58
cobra walkie talkies 14 15 246 115
walkie talkies police 7 10 245 96

The search volume of the core keyword walkie-talkies in Google App Store reached 38, its difficulty level reached 5, and the number of apps related to it reached 247, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walkie-talkie - COMMUNICATION walkie talkie 52 24
2
Online Walkie Talkie Pro telsiz 23 12
3
Walkie Talkie, Talk Now, Push to Talk shiitake 36 50
4
Wi-Fi Walkie Talkie para conectarnos ≤5 18
5
Two Way : Walkie Talkie two way 26 36
6
Zello PTT Walkie Talkie zello 45 30
7
My Walkie Talkie Radio 2k20 radio online para se comunicar ≤5 5
8
Online Walkie Talkie Lite online walkie talkie lite ≤5 11
9
Professional Walkie Talkie cobra walkie-talkie 14 21
10
Voxer Walkie Talkie Messenger vixer 47 40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wzap 90 66 250+ 240
ecoles direct 68 22 249 122
tune 66 76 247 97
ituners 66 43 248 194
tunes 66 42 247 79

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
Waze - GPS, Maps, Traffic Alerts & Live Navigation gos 72 61
3
WESA Public Radio App kbcs radio ≤5 30
4
iHeartRadio: Radio, Podcasts & Music On Demand r a d i o 63 13
5
TuneIn Radio: Live News, Sports & Music Stations tune in radio 45 13
6
Waze Carpool - Ride together. Commute better. car pool 36 13
7
WhatsApp Wallpaper whatsapp inc.w ≤5 30
8
GPS, Maps, Voice Navigation & Directions nogent le rotrou 21 46
9
Maps Directions & GPS Navigation map apple 39 20
10
MapQuest: Directions, Maps & GPS Navigation maquest 58 22

These five keywords: “wzap”, “ecoles direct”, “tune”, “ituners”, “tunes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “WESA Public Radio App”, “iHeartRadio: Radio, Podcasts & Music On Demand”, “TuneIn Radio: Live News, Sports & Music Stations”, “Waze Carpool - Ride together. Commute better.”, “WhatsApp Wallpaper”, “GPS, Maps, Voice Navigation & Directions”, “Maps Directions & GPS Navigation”, “MapQuest: Directions, Maps & GPS Navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “walkie-talkies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “walkie-talkies