"vouchers" App Store Keywords Research Case | ASOTools
×

"vouchers" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vouchers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ateri”, “profesorul”, “:) sudoku”, “pyramid solitaire”, “convince”, “game bubbles”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vouchers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vouchers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gift vouchers 28 11 250+ 88
hotel vouchers 16 11 250+ 116
vouchers for ikea 12 12 250+ 100
food vouchers 12 10 249 97
associate vouchers ≤5 30 250+ 173

The search volume of the core keyword vouchers in Google App Store reached 46, its difficulty level reached 21, and the number of apps related to it reached 249, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
vouchercloud: deals & offers voucher codes 34 6
2
Promo Codes, Vouchers and Coupons promotional codes 51 4
3
DIGIT VOUCHER - Vouchers | Coupons | Deals programa para hacer voucher ≤5 30
4
hotukdeals - Deals & Discounts hot deals 23 7
5
Groupon - Shop Deals, Discounts & Coupons coupon 45 63
6
Buy Gift Vouchers, Recharge using All Wallets komparify 23 29
7
Voucher Club - 50% off Discount Vouchers sarawak voucher club ≤5 26
8
Voucher 24 voucher pro ≤5 8
9
Poll Pay: Make money & free gift cards cash app remuneration 43 31
10
Voucher Net MOBitooT guinee games voucher 12 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hm 83 41 249 120
zolendo 80 43 250+ 210
lidel 80 34 248 171
eapne 80 30 250+ 231
sbopee 78 30 250+ 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
H&M - we love fashion henm 83 65
2
H&M One Team h u0026 m uae ≤5 30
3
Coupons for H&M discount deal codes by Coupon Apps h and m paris ≤5 24
4
Zara zara's 82 30
5
H&M Doors h and m home app ≤5 30
6
H&M Properties hm tedarikçi ≤5 25
7
Fashion Finder H&M اتش اند ام 33 30
8
iFORA HM ifora hm ≤5 23
9
Forever 21 - The Latest Fashion & Clothing 21 forever 65 27
10
HM-UFO hm-ufo app ≤5 30

These five keywords: “hm”, “zolendo”, “lidel”, “eapne”, “sbopee”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “H&M - we love fashion”, “H&M One Team”, “Coupons for H&M discount deal codes by Coupon Apps”, “Zara”, “H&M Doors”, “H&M Properties”, “Fashion Finder H&M”, “iFORA HM”, “Forever 21 - The Latest Fashion & Clothing”, “HM-UFO”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vouchers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vouchers