"videocall" App Store Keywords Research Case | ASOTools
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"videocall" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “videocall” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “creators studio”, “exception”, “foment”, “car games races”, “blue color”, “electrónico correo electrónico”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “videocall” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword videocall from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
videocall apps 29 8 249 99
videocall for android 11 7 250+ 108
videocall for facebook 9 8 250+ 126
videocall for phones ≤5 5 250+ 108
crvideocall ≤5 30 0 0

The search volume of the core keyword videocall in Google App Store reached 32, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VideoCall Free Video Calls Video Chat & Messenger us app video ≤5 19
2
Google Duo - High Quality Video Calls apinoide 72 65
3
Video Call forbis 6 29
4
Vid Chat : Sax Video Call - Live Talk Video Call vid chat 32 13
5
JusTalk - Free Video Calls and Fun Video Chat vidoe chat 43 14
6
HOLLA - Live Random Video Chat huola 43 23
7
Video Call Advice and Live Chat with Video Call advice live ≤5 6
8
Sweet Date - Live video chat with strangers livw 63 24
9
Live Chat Video Call with strangers popa 26 11
10
Video Call for WhatsApp : FREE Messages App whatsapp video call 34 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whatz upp 90 60 249 241
watssap 90 59 250+ 225
oatsab 90 48 249 195
wattsap 90 47 250+ 215
whatps 90 47 250+ 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Whatz Last Seen - Online Notifier last seen 14 42
4
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
5
Whatz Last Seen Notifier - Online Last Seen spyzie 35 19
6
Free Messenger Whats Stickers New vacapis gadmocera ≤5 30
7
Hily Dating App: Meet New People & Get Great Dates hali 38 46
8
OkCupid - The Online Dating App for Great Dates okcupid 60 25
9
Whats Web wssup web 100 21
10
What's Up wotchap 90 30

These five keywords: “whatz upp”, “watssap”, “oatsab”, “wattsap”, “whatps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whatz Last Seen - Online Notifier”, “Messenger for Video Call, Video Chat & Random chat”, “Whatz Last Seen Notifier - Online Last Seen”, “Free Messenger Whats Stickers New”, “Hily Dating App: Meet New People & Get Great Dates”, “OkCupid - The Online Dating App for Great Dates”, “Whats Web”, “What's Up”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “videocall”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “videocall