"video poker" App Store Keywords Research Case | ASOTools
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"video poker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “video poker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “plants vs. zombies 3”, “fastweb”, “davivienda”, “sympatia”, “بازار”, “goes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “video poker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword video poker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
video poker 38 6 250+ 57
poker video 28 30 250+ 68
video poker free 26 10 250+ 66
video poker ⋆ 21 30 1 1
free video poker 16 9 250+ 79

The search volume of the core keyword video poker in Google App Store reached 38, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VIDEO POKER OFFLINE FREE! video poker 38 6
2
Video Poker by Pokerist new video poker ≤5 6
3
Video Poker Classic Free winpoker 28 14
4
Video Poker - Free! poker photo video app ≤5 10
5
Multi Video Poker video poker multi 9 7
6
Video Poker - Classic Casino Games Free Offline videopoker 24 6
7
Ruby Seven Video Poker | Free Video Poker Casino video poker by ruby seven ≤5 1
8
Video Poker!! video poker tutor ≤5 1
9
Video Poker:Free Classic Casino Offline Poker Game video status game app ≤5 14
10
Video Poker Multi Pro Casino multi hand deuces wild video poker ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
casino 61 100 250+ 207
casinp 61 44 250+ 229
juegue gratis 58 54 250+ 242
poker 56 80 250+ 126
texas 56 73 250+ 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NEW SLOTS 2020-free casino games & slot machines casinp 61 44
2
Cash Blitz - Free Slot Machines & Casino Games slots 52 94
3
Tycoon Casino™: Free Vegas Jackpot Slots casiona 61 44
4
Quick Hit Casino Games - Free Casino Slots Games casnio 41 37
5
Gold Fortune Casino™ - Free Vegas Slots cacino 43 40
6
Huuuge Casino Slots - Slot Machines 777 казино 34 36
7
Double Win Casino Slots - Free Video Slots Games double 35 59
8
DoubleU Casino - Free Slots vergin game 48 52
9
Lightning Link Casino: Free Vegas Slots! 10M Bonus pokies 38 35
10
Casino hot model Slots model 49 62

These five keywords: “casino”, “casinp”, “juegue gratis”, “poker”, “texas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NEW SLOTS 2020-free casino games & slot machines”, “Cash Blitz - Free Slot Machines & Casino Games”, “Tycoon Casino™: Free Vegas Jackpot Slots”, “Quick Hit Casino Games - Free Casino Slots Games”, “Gold Fortune Casino™ - Free Vegas Slots”, “Huuuge Casino Slots - Slot Machines 777”, “Double Win Casino Slots - Free Video Slots Games”, “DoubleU Casino - Free Slots”, “Lightning Link Casino: Free Vegas Slots! 10M Bonus”, “Casino hot model Slots”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “video poker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “video poker