"video cutting" App Store Keywords Research Case | ASOTools
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"video cutting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “video cutting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dinners”, “longboard”, “ww”, “kısa saç modelleri”, “questria girls”, “rtsy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “video cutting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword video cutting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cutting video 41 14 250+ 104
cutting video app 18 12 250+ 114
video cutting app 18 7 250+ 92
video cutting editor ≤5 5 250+ 85
viva video app of photo slideshow with music cutting ≤5 13 250+ 211

The search volume of the core keyword video cutting in Google App Store reached 41, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Easy Video Cutter video cutters 41 8
2
Video Cutter - Music Cutter, Ringtone maker video music merger ≤5 6
3
Video Cutter & Video Compressor, No Watermark compacteur video ≤5 20
4
video audio cutter video/audio cutter ≤5 8
5
✂️ Video Cutter ✂️ video cutter ≤5 7
6
Speed Video Cutter & Video Merger: Editing App video shorter ≤5 4
7
YouCut - Video Editor & Video Maker, No Watermark video editor · 60 24
8
video audio cutter audio/video cutter ≤5 9
9
Trim Video, Crop Video, Cut Video Editor, Cut Crop trimming videos 31 11
10
Video to Mp3 : Mute Video /Trim Video/Cut Video vidtomp3(trim) ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
video 74 100 250+ 229
you video 73 46 249 233
video.youtube 73 23 250+ 156
for youtube videos 73 30 250+ 173
mp3 conver 72 54 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Videoshop - Video Editor videoshop 35 33
2
Samsung Video Library samsung video editor 7 23
3
Video Player All Format reproduce 41 35
4
YouCut - Video Editor & Video Maker, No Watermark video editor · 60 24
5
VLC for Android players 61 54
6
PBS KIDS Video pbs kids 58 15
7
Video Player All Format for Android part 41 62
8
Video Player All Format - XPlayer 720p 48 20
9
video player الفيديو 45 39
10
Video Player - All Format HD Video Player nengok video ≤5 27

These five keywords: “video”, “you video”, “video.youtube”, “for youtube videos”, “mp3 conver”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Videoshop - Video Editor”, “Samsung Video Library”, “Video Player All Format”, “YouCut - Video Editor & Video Maker, No Watermark”, “VLC for Android”, “PBS KIDS Video”, “Video Player All Format for Android”, “Video Player All Format - XPlayer”, “video player”, “Video Player - All Format HD Video Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “video cutting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “video cutting