"vegano" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vegano” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mcafee”, “fiat 500x”, “مترجم كوكل”, “starbucks”, “cartoon photos”, “ge”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vegano” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vegano from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
desayunos veganos 16 2 250+ 49
cardapios veganos 9 1 249 25
veganos ≤5 1 249 27
mundo vegano amino ≤5 30 249 204
vegano amino em português ≤5 30 249 91

The search volume of the core keyword vegano in Google App Store reached 41, its difficulty level reached 3, and the number of apps related to it reached 249, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Recetas Veganas fáciles comida vegetariana 31 8
2
Mundo Vegano Amino vegano amino em português ≤5 30
3
Quit Meat - Easiest Way to Become Vegan/Vegetarian vegetariano 33 5
4
Veg Check vegan check ≤5 4
5
Listado Vegano Chile listado vegano chile ≤5 6
6
Find Vegan Restaurants & Vegetarian Food- HappyCow veganism 53 30
7
Veggly – Vegan and Vegetarian Dating gleichklang 23 37
8
Receitas Veganas em Português cardápio semanal vegano ≤5 1
9
Vegamecum - Vegan recipes vegamecum - recetas veganas ≤5 30
10
Vegetarian and vegan recipes vegitarian recipes 43 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
meditation 55 65 250+ 105
tourus 55 59 249 247
curvle 55 57 250+ 241
calm 54 51 250+ 90
cowculator 53 22 250+ 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Let's Meditate: Meditate, Relax & Sleep mediation 46 15
2
Headspace: Meditation & Sleep headspace 50 18
3
Serenity: Guided Meditation & Mindfulness mediations 46 14
4
Insight Timer - Meditation, Sleep, Music insight 46 61
5
Calm - Meditate, Sleep, Relax calm 54 51
6
Moonly meditation: calm music, relax breath, sleep meditação 36 9
7
Medito: Free Meditation, Sleep & Mindfulness ☀️ free meditation apps 28 7
8
MyLife Meditation by Stop. Breathe. Think meditator 53 9
9
Waking Up: Guided Meditation & Daily Mindfulness wakes up 43 28
10
Relax Moment 冥想 19 7

These five keywords: “meditation”, “tourus”, “curvle”, “calm”, “cowculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Let's Meditate: Meditate, Relax & Sleep”, “Headspace: Meditation & Sleep”, “Serenity: Guided Meditation & Mindfulness”, “Insight Timer - Meditation, Sleep, Music”, “Calm - Meditate, Sleep, Relax”, “Moonly meditation: calm music, relax breath, sleep”, “Medito: Free Meditation, Sleep & Mindfulness ☀️”, “MyLife Meditation by Stop. Breathe. Think”, “Waking Up: Guided Meditation & Daily Mindfulness”, “Relax Moment”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vegano”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vegano